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Comment by 'Teresa Bassham' on Why the World Needs More Missionaries

Teresa Bassham — Fri, 03 Feb 2012 18:55:46 -0800

Hi Susan, thanks for a great post. I am so happy to report that I have not used the word visionary - ever - for myself or for my customers. And I agree with Sarah - I do marketing plans with my customers, so they can own and implement their plan; because implementation is the key to success.

Comment by 'Sarah Mitchell' on Why the World Needs More Missionaries

Sarah Mitchell — Wed, 01 Feb 2012 21:01:49 -0800

You're right, Susan. The missionary analogy has long legs. I never hear anyone refer to themselves as a missionary though. As a business owner, that's exactly what I want. Thanks so much for stopping by.

Comment by 'Susan Oakes' on Why the World Needs More Missionaries

Susan Oakes — Wed, 01 Feb 2012 17:43:04 -0800

Totally agree with you Sarah and you expressed the difference so well. This might upset a few people but I also don't agree with consultants just doing fro example business or marketing plans for a company and then just hand it to them. It is far better to facilitate or teach them to do it for themselves just as missionaries help villages create wells etc to provide water so they have ownership.

Comment by 'David' on 4 Great Ways to Limit Traffic on Your Blog

David — Sun, 22 Jan 2012 21:07:34 -0800

Very helpful post. I'm in the middle of redesigning our company blog at the mo and I'm trying to constantly come from the reader's point of view. We've had fairly decent success in getting people to engage by liking or retweeting but getting people to comment is really difficult.

Comment by 'Sarah Mitchell' on Manual Intervention: Why it’s important to edit an automated newspaper

Sarah Mitchell — Wed, 18 Jan 2012 01:41:45 -0800

Hi Mark, Thank you for your considered comment. You've given a great example of why you can't let automated processes decide what will be published and what won't. As someone creating new content every day, the idea of a totally automated content curation product is very seductive. I see example after example that keeps me plodding away. I haven't seen the Future Buzz article but I'll look it up. Thanks again. Cheers, Sarah

Comment by 'Mark Boyd' on Manual Intervention: Why it’s important to edit an automated newspaper

Mark Boyd — Tue, 17 Jan 2012 22:14:42 -0800

I am all for trying to learn how to scale the tedious content marketing tasks and enjoy mapping processes and workflows in order to identify how to automate the boring, non-creative bits. But content marketing curation-automation still needs someone to be reading over the material before its published and assessing whether it is filling an audience need. My recent articles on Mobile World Congress turned up on a paper.li dedicated to the US Mountain West Conference football season, same acronym, entirely different topic. Was fairly deflating for my ego to realize my content wasn't as influential as the twitter mention first appeared! Future Buzz has a good article this week as well about how to source curated materials with integrity. For those of us at the production rather than curation end of the market, it's driving up our service demand, and making the unique and original voice all that more precious to share. As usual, you are talking right where the current trends are, thanks for raising the paper.li phenomenon and the flaws of automation curation.

Comment by 'Sarah Mitchell' on 5 Good Reasons to Include Hyperlinks in Your Content Marketing

Sarah Mitchell — Wed, 11 Jan 2012 23:46:03 -0800

Hi Grace, That's a really great example of how hyperlinks can improve your business. Thanks so much for sharing the idea here.

Comment by 'Grace @ Interactive Marketing Company' on 5 Good Reasons to Include Hyperlinks in Your Content Marketing

Grace @ Interactive Marketing Company — Tue, 10 Jan 2012 12:34:14 -0800

Great post, Sarah! I completely undervalued internal links until I integrated a link to my contact page on each of my website's services pages. I saw my conversions increase drastically in a VERY short period of time. I guess it goes to show how simple additions and changes can make a huge difference in the internet/content marketing world. Particularly when these changes are made to improve user experience. Thanks! Grace

Comment by 'Sarah Mitchell' on Google Panda and the New SPAM Order

Sarah Mitchell — Fri, 06 Jan 2012 03:53:20 -0800

Hey Doug, aka social media marketing - In a weird way, I'm glad to hear I'm not the only one seeing the same junk from ugg, gucci and lous vuitton. Thanks for stopping by.

Comment by 'Sarah Mitchell' on Content Marketing Prediction 2012: Interactive Content

Sarah Mitchell — Fri, 06 Jan 2012 03:50:26 -0800

Hey android developer, it's always nice to have a reader agree with me. Thanks for stopping by.