Viewing entries tagged with 'BRIEF'

BRIEF: 1 Fantastic Technique to Generate New Business

Posted by Sarah Mitchell on 22 April 2010 | 4 Comments

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How often do you leave comments on blog posts or in discussion groups? In my very first BRIEF, Spin Your SEO Web, I recommended adopting a daily habit of adding comments onto blog posts because it helps improve the search engine rankings for your website. Recently, I discovered it can do a lot more.

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BRIEF: How One Wrong Word Can Ruin Your Message

Posted by Sarah Mitchell on 14 April 2010 | 10 Comments

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Do you know what the word “ideation” means? How about “subitise”? Until recently, I didn’t know what they meant and wasn’t even sure they were actual words. I have four dictionaries on my desk, two synonym finders and two thesauruses. I couldn’t find either word in any of the eight books.

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BRIEF: Share This

Posted by Sarah Mitchell on 21 February 2010 | 0 Comments

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How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.

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BRIEF: A News-worthy Trick for SEO

Posted by Sarah Mitchell on 31 January 2010 | 0 Comments

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Like many small business owners, I have to prioritise my tasks with customer demands always ranking first. School holidays changes the mix a bit with family battling for the first spot. Nearly everything else languishes - including my website. Consequently, my search engine rankings take a hit because I don’t get a chance to update my site as often as usual.

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BRIEF - 1Thing To Review Before 2010

Posted by Sarah Mitchell on 23 December 2009 | 5 Comments

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Have you noticed there are only 3 kinds of blog posts this week?

  • Top 10 lists for 2009
  • Top 10 Predictions for 2010 lists
  • 3 Things to Do Before the New Year

Since this is a BRIEF post, I’m not making a list. Instead, here's one recommendation based on something I discovered in my own business this week.

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BRIEF - FAQs Facts

Posted by Sarah Mitchell on 3 December 2009 | 5 Comments

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My friend and fellow copywriter, Michele Linn, wrote an excellent article for the Savvy B2B Marketing blog called 5 Reasons to Include FAQs in Your Content Marketing Strategy. I wish I’d written it myself.

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Global Copywriting BRIEF: Spin Your SEO Web

Posted by Sarah Mitchell on 23 November 2009 | 4 Comments

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Welcome to the first Global Copywriting BRIEF. If you’re like me, you’re inundated with information. My goal for the BRIEF is to provide a little nugget of data, quickly digestible, to supplement my longer blog posts. I give credit to Casey Hibbard from Compelling Cases who inspired me with her Tip of the Month. When I get a bit of time, I’ll send the BRIEF out in email format for anyone who has subscribed through my website. You can find the feature on my Home Page.

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