Viewing entries tagged with 'Content Marketing'
3 Light Bulb Moments That Helped My Business
Do you ever get to the bottom of your "to do" list? Like most people, I know what I should be doing. I have a long list of things I want to do, as well. While it’s much easier to “say” than to “do”, I’ve been making inroads into some important areas of content marketing. I’ve had a few “light bulb moments” along the way.
4 Ways to Improve Your Customer Experience with Content Marketing
As some of you may know, I’ve just returned from a week-long vacation at a beachside resort in Bali. The goal of the trip was to escape the Perth winter and entertain my little boy in the process. I didn’t expect to do much except sit poolside with a book in hand, soaking up the sun and rejuvenating in the process. Surprisingly, the week turned out to be a case study in how good content can improve the customer experience.
Blog Logistics: A Key Insight for Your Content Marketing Strategy
Where does your blog live? I’ve been speaking a lot lately about content marketing and the importance of blogging. A company blog is one of the most effective tools in your content marketing strategy. It classifies as both content and social media. It has more direct impact on your organic SEO than almost anything else.
Interesting Research Supporting a Content Marketing Strategy
The buzz around Content Marketing is building. I’ve been writing about it for over year but I’m sensing the bandwagon is picking up speed. As with any topic in the blogosphere, a lot is being published that’s not particularly useful. Some of it is simply flirting with the truth – making fantastical claims without any real data to back them up.
3 Valuable Reasons Small Buiness Owners Should Join Me on 15 June
Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?
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a. Bacon and eggs
b. Hamish and Andy
c. Greg Norman and golf
d. Thought leadership and practical advice
e. Beer and pizza
Mandela, Beckham, Frank and . . . . You?
What do Nelson Mandela , David Beckham and Anne Frank have in common? The unlikely trio are famous in their own right but share one thing – an autobiography. Technically, Anne Frank kept a diary but, when published, became the best-selling autobiography of all time. What do any of them have to do with content marketing?
Big News: The Content Marketing Institute Launches
Have you ever had the feeling you were on to something? You know, that moment when all the cogs line up and you start to gain traction with what you’re doing? I had that experience about nine months ago when I started to understand how content marketing could help my business. Since then, I’ve dedicated my blog to providing useful posts on how original content, social media and SEO can work together to create profitable marketing campaigns. As it turns out, I wasn’t the only one that thought it was a good idea.
8 Tips for Using Email to Improve Your Content Marketing Reach
Have you ever considered what your signature says about you? One of the most famous signatures revealed a courageous patriot. John Hancock intentionally signed his name to the Declaration of Independence with a flourish, indicating his support for the American Revolution from British rule. Even now, “putting your John Hancock” is a euphemism for signing your name. While it’s unlikely any of our digital signatures will pack that much punch, we can definitely make good use of the real estate under our name.
Speaker's Corner: 7 Ways to Extend Your Influence After You Stop Talking
What do you want when you go to a conference? What do you hope you take away with you? These two questions have cycled through my mind for the past week. I’ve been speaking a lot lately and, more than anything, want to provide relevant information the audience can put into practice as soon as they leave. If you’ve ever been in a “death by Powerpoint” presentation – and who hasn’t – you can appreciate how much I don’t want to be responsible for a mass destruction of brain cells.
The Great Big Content Marketing Experiment: Are You In?
You’ve heard the old adage about advertising, right? The “Half the money I spend on advertising is wasted, I just don’t know which half” quote is often attributed to Henry Ford, Lord Lever and John Wannamaker, among others. They probably all said it at one time or another. I’m reminded of it when a prospective client tries to quantify how effective a content marketing strategy will be for their organisation. Last night I heard about an exciting initiative to prove just how powerful it can be. The Great Content Marketing Experiment is running on 19 May. I can’t wait.
