Viewing entries tagged with 'Copywriting'
The ProBlogger 7 Link Challenge
Darren Rowse from ProBlogger challenged his readers to a 7 Link Challenge. I was in the middle of writing another post but that can wait. This is a fun exercise and I don’t often take time to participate in the many blogging activities crossing my desk.
Excuse Me, That's Not a Word
It started with a little tweet about alot. Soon after, I tried to get through a post from a respected blogger and marketer who lost me with “impactful”. Not realising I was starting something, I asked the Twitterverse if “impactful” bugged anyone else and what non-words did they find annoying. It turns out I’m not the only one harbouring a few pet peeves about the English language.
3 Things Anyone Can Do to Improve Their Writing
I’ve had a busy week and I’m behind in almost everything. I only managed one blog post last week, I worked the weekend so my Friday deadlines didn’t slip into the next week, and my laptop has a couple dozen articles opened that I had intended to read, post and share. Ever had a week like that? Today I’m trying to get caught up. As I was trolling through the articles I had marked to read, I ran across a piece by Jason Fried in Inc. Magazine titled Why is Business Writing So Awful? You should read it.
BRIEF: How One Wrong Word Can Ruin Your Message
Do you know what the word “ideation” means? How about “subitise”? Until recently, I didn’t know what they meant and wasn’t even sure they were actual words. I have four dictionaries on my desk, two synonym finders and two thesauruses. I couldn’t find either word in any of the eight books.
9 Ways to Get a Bargain on Professional Services
Last week I wrote about ways clients increase the cost of their copywriting services, 7 Surefire Ways to Increase your Copywriting Fees. The post was pretty much a flop. It didn’t get a lot of traffic and only garnered one comment. I was surprised. It provided inside information on pricing along with insight to how client behaviour influences a costing exercise. This week I’m taking a different approach.
7 Surefire Ways to Increase Your Copywriting Fees
Have you ever thought, “I’m not getting paid enough to do this work?” I recently read an article by Perth copywriter Aaron Bloxsome of Clear Copywriting. Titled, “Beware of the Monster Clients of the Deep”, Aaron detailed several indicators for recognising a potentially troublesome client. The striking thing about his story was that nearly every one of his warning signs would cause me to increase my fees. That got me thinking.
Isn't it Time to Ungook Your Gobbledy?
Are you a leading provider of innovative, cost effective solutions with world-class service and a unique portfolio of robust products? Are you pleased to announce a next generation partnership to become an industry leader in quality assurance to optimise customer satisfaction? Are you focused on flexibility, scalability and high performance outcomes? I hope not. I really hope not.
8 Website Compliments You'd Rather Not Hear
Have you ever looked at a business website and had “What were they thinking?” run through your mind? I look at a lot of websites. Thanks to my informal partnership with Ryan Briggs, I’ve also been writing a lot of web copy. The more I learn about website development, the more I’m surprised at some of the commercial websites out there.
3 Things Your Home Page Must Do
I’ve been writing a lot of website copy lately. I’m consistently caught between the web designer’s instructions and the desire of the client. The client, invariably, wants more content on the front page of the website. If they can’t get more text, they will usually ask for different wording. While client satisfaction is a driving factor in my business, when it comes to the Home Page, my answer is always the same. “Your Home Page has a job to do.”
More Proof Content is King
Last week as I was trawling through my regular listening posts, I started to see mentions of a recent report published about the use of B2B marketing collateral in technology decision making. I spent nearly 20 years in the IT industry, as a developer and in direct sales, so that sort of thing interests me. Having been both a buyer and a seller of software, I was curious to know which role found more value in marketing collateral. My real surprise was the findings of the survey had more to do with my current job, copywriting, than anything I’d done before.
