Viewing entries tagged with 'SMB'
BRIEF: Share This
How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.
BRIEF: A News-worthy Trick for SEO
Like many small business owners, I have to prioritise my tasks with customer demands always ranking first. School holidays changes the mix a bit with family battling for the first spot. Nearly everything else languishes - including my website. Consequently, my search engine rankings take a hit because I don’t get a chance to update my site as often as usual.
CSR: Good Ways for Small Business to Make a Positive Impact
Corporate Social Responsibility (CSR) is getting a lot of attention in the business world and the mainstream media. I’ve blogged about it in the past, CSR: So What?, and have been advising customers that they should be considering a CSR strategy for their business. I take my own advice and include a CSR page on my website.
Content: SEO, Blogging and Perth Web Industry News Digest
I feel like the cobbler looking at his barefoot children. It’s been a long time since my last post. My own work tends to get pushed down to the bottom of my “to do” list while I tackle client projects. SMB owners all suffer from the same problem. It’s particularly irresponsible of me because I’ve spent so much time speaking and writing about the importance of content.
SMB: Social Media Dos and Don'ts
When I first started to use social media, I took the "bull in the china shop" approach. It's not the most elegant method but I've found that you can apply it to almost any situation in life. There are always a few disasters to sweep up with this method and I picked up a few hints, tips and tricks in the aftermath. Over time, I developed a set of guidelines that would be useful for SMB and professional people looking to engage in social media.
What Does a Copywriter Do? Part 2
Copywriting is a profession. Interestingly, it’s a line of work many businesses fail to utilize. The creative professions understand, inherently, the value of precise writing. Photographers, web designers, public relations firms, advertising agencies and publishers have long employed professionals to write their copy for them. Corporate enterprises regularly hire writers or use freelancers to complete their marketing projects. The small to medium business (SMB or SME) is often reluctant to make an investment in writing services. That reluctance is costing them.
Rebranding: Coming Out
Many people reading this post will know that I’ve recently gone through a rebranding exercise. I’ve shouted it from LinkedIn and Twitter. I’ve mentioned it to my friends. I’ve emailed nearly everyone in my address book. I suspect I’ve been obnoxious about the whole thing even though no one has mentioned it.
CSR - So What?
I’ve been advising clients that they should have a Corporate Social Responsibility (CSR) plan for their business. I haven’t met anyone that doesn’t agree that it’s a good idea. For most of them, the focus is on the profitability of their own company. That’s understandable in the current economic climate.
