Viewing entries tagged with 'SMB'
Content Marketing for Small Business
On 17 November 2010, I was invited to present a webinar on content marketing for The Brew Small Business Development Series. Sponsored by New South Wales Government Industry & Investment, the lunchtime program is designed to bring practical advice to small business owners.
Social Media Myth Busters
You’ve heard the myths, right? Social media is a panacea for business owners, especially small business owners. Hop over to Twitter, find a few friends on Facebook and link your network with LinkedIn and, pretty soon, you can sit back and watch the cash roll in. All you have to do is set up a few profiles and you’re on easy street. That’s just not how it works.
Are your business communications working against you?
A couple weeks ago I received a very odd email from a sender I didn’t recognise. It was a humorous little note about a missing brain, an international search party and a remote beach in Mexico. I’m a big fan of creative writing so even though my anti-virus program flagged it as probable spam, I considered it a gift. It was written in the form of a press release making me think it might be the first part of a marketing campaign.
Content Marketing Challenges for SMEs
Good marketing campaigns are rife with challenges. Content marketing, in particular, presents the added difficulty of putting you in role of a publisher. Unless you’re in the writing and publishing industry, creating great content doesn’t always come naturally. A new report out this week from Junta42 and MarketingProfs offers insight. Titled, B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends, the survey polled over 1,100 marketers unaware the focus of the study was on content marketing.
Why Print Still Matters
Last night Joe Pulizzi, the co-founder of the Content Marketing movement, published a blog post at Junta42 titled, 7 Reasons Print Will Make a Comeback in 2011. It was an interesting commentary from a guy who spends nearly all of his time speaking about online marketing.
3 Valuable Reasons Small Buiness Owners Should Join Me on 15 June
Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?
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a. Bacon and eggs
b. Hamish and Andy
c. Greg Norman and golf
d. Thought leadership and practical advice
e. Beer and pizza
7 Great Reasons to work with SMEs
When I first started Global Copywriting, I reckoned I would target big companies and leverage my 18 years of corporate experience to build a freelance career. I had visions of working with companies like IBM, Microsoft, Telstra and iiNet. When I was selling software, I learned quickly it took the same amount of time to close a small deal as a big one, so I always went for the big ones. A bigger deal paid more commission. Since the only reason I was selling was for the paycheck, I got very good at doing big deals.
Social Media: The Good News for Small Business
Do you have a social media marketing plan? If you’re a small business or sole trader, a recent report says social media marketing is delivering substantial benefit impacting the profitability of the company. As a social media practitioner, I wasn’t surprised. (NOTE: I did not say I was a social media “expert”) What did surprise me was the significant increase in positive results in the past year.
9 Ways to Get a Bargain on Professional Services
Last week I wrote about ways clients increase the cost of their copywriting services, 7 Surefire Ways to Increase your Copywriting Fees. The post was pretty much a flop. It didn’t get a lot of traffic and only garnered one comment. I was surprised. It provided inside information on pricing along with insight to how client behaviour influences a costing exercise. This week I’m taking a different approach.
Small Business Marketing Day
How are you doing on your content marketing strategy? Not sure what content marketing is? New research from the Junta42 website says if you don't know what it is, you'd better find out. The graph below shows a comparison between 2009 and 2010 in the different areas of content marketing.
