Viewing entries tagged with 'WoM'
Speaker's Corner: 7 Ways to Extend Your Influence After You Stop Talking
What do you want when you go to a conference? What do you hope you take away with you? These two questions have cycled through my mind for the past week. I’ve been speaking a lot lately and, more than anything, want to provide relevant information the audience can put into practice as soon as they leave. If you’ve ever been in a “death by Powerpoint” presentation – and who hasn’t – you can appreciate how much I don’t want to be responsible for a mass destruction of brain cells.
BRIEF: Share This
How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.
6 Practical Ways Twitter Can Help Your Business
I read an interesting article by Jason Jordan in The West Australian Newspaper titled In defence of Twitter. It’s a good article with some good Word of Mouth (WoM) references for people to follow. Jason wrote every sentence using 140 characters or less to help prove short communications can be extremely effective. I’m glad Jason wrote the story. Twitter has done so many good things for my business I can’t be bothered to get defensive any more. Here are six of my own reasons why I think business, in particular, should be using Twitter.
Word of Mouth Replaces Traditional Marketing
While driving to a meeting yesterday, I heard an advertisement for advertising on the car radio. The message was businesses that spend money on advertising in tough economic times have an advantage over those that don’t. The spot went on to describe how a small investment in traditional advertising could increase sales and generate more customer traffic. I had to smile. Spending money on advertising helps the advertising industry come out of a recession in better shape, for sure. That’s not necessarily true for the rest of us.
