Viewing entries tagged with 'aged care'
Advocating Change with Social Media and Content Marketing
Why do you run a content marketing campaign? When do you use social media? Most businesses have the same answer for these questions and it always concerns getting more customers to spend more money. What if your business had all the customers they need? What if those customers were unlikely to spend much time using social media tools? What if you had little control over how much money you could earn. Would it make sense to invest in a digital marketing strategy? You bet.
New Ideas for an Old Problem
You’ve heard the old saying, “The grass is always greener on the other side of the fence”, right? I was reminded today just how true it is. I attended the launch of the Aged & Community Services WA (ACSWA) Aged Care Jobs Portal. I developed the content for the website, which is the focal point for a strategic initiative to attract aged care workers to WA. Let me back up a bit.
What the Aged Care Industry Can Learn From Copywriting and Bob Marley
On Tuesday (15 September) I attended the ACSA 2009 National Conference on Aged Care. On several occasions throughout the day, I was reminded of the power of language to inspire, unite and divide. The theme of this year’s conference was Get Up, Stand Up! I had assumed these words were devised as an encouragement to keep the clients of the aged care industry mobile and ambulatory. I was wrong. It was a rally cry, borrowed from the lyrics of a Jamaican Rastafarian, to keep fighting for much-needed reform for an industry in crisis.
