Viewing entries tagged with 'aged care'
New Ideas for an Old Problem
You’ve heard the old saying, “The grass is always greener on the other side of the fence”, right? I was reminded today just how true it is. I attended the launch of the Aged & Community Services WA (ACSWA) Aged Care Jobs Portal. I developed the content for the website, which is the focal point for a strategic initiative to attract aged care workers to WA. Let me back up a bit.
What the Aged Care Industry Can Learn From Copywriting and Bob Marley
On Tuesday (15 September) I attended the ACSA 2009 National Conference on Aged Care. On several occasions throughout the day, I was reminded of the power of language to inspire, unite and divide. The theme of this year’s conference was Get Up, Stand Up! I had assumed these words were devised as an encouragement to keep the clients of the aged care industry mobile and ambulatory. I was wrong. It was a rally cry, borrowed from the lyrics of a Jamaican Rastafarian, to keep fighting for much-needed reform for an industry in crisis.
