Viewing entries tagged with 'b2b'
Why the World Needs More Missionaries
Have you read the Steve Jobs biography? I only ask because I’ve pretty much been banned from speaking about it at home. It’s getting that way at work, too, except one of my colleagues is just as fascinated with the book as I am. One reason I like the book is because it defines visionary and I’ve been desperate for someone to do that. Here’s why.
Asset Based Marketing in Action: The B2B Social Media Landscape
A fascinating example of asset based marketing landed in my Twitter message box this morning. Asset based marketing, or ABM for short, is the practice of giving equal consideration to content and design in your marketing products. John Bottom from Base One in the UK alerted me to a fabulous piece of content.
School Holiday Squeeze
The Spring school holidays are in full swing here in Australia. It’s the biggest threat to my blogging schedule. I missed my 2nd post last week. The article I’m planning is going to take several hours to write that I just don’t have. I’m admitting defeat. While I’m a strong believer in original content, the goal of this blog is to provide practical advice on a regular basis.
Content Marketing Challenges for SMEs
Good marketing campaigns are rife with challenges. Content marketing, in particular, presents the added difficulty of putting you in role of a publisher. Unless you’re in the writing and publishing industry, creating great content doesn’t always come naturally. A new report out this week from Junta42 and MarketingProfs offers insight. Titled, B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends, the survey polled over 1,100 marketers unaware the focus of the study was on content marketing.
More Proof Content is King
Last week as I was trawling through my regular listening posts, I started to see mentions of a recent report published about the use of B2B marketing collateral in technology decision making. I spent nearly 20 years in the IT industry, as a developer and in direct sales, so that sort of thing interests me. Having been both a buyer and a seller of software, I was curious to know which role found more value in marketing collateral. My real surprise was the findings of the survey had more to do with my current job, copywriting, than anything I’d done before.
