Viewing entries tagged with 'blog'
How to avoid the Post and Hope Syndrome
Is it too late to talk about resolutions for 2010? I’m asking because my resolution was to get my blog more interactive. It’s been a busy start to the year for me at Global Copywriting. Being late with my first post of the year isn’t a great start to my resolution.
Content: SEO, Blogging and Perth Web Industry News Digest
I feel like the cobbler looking at his barefoot children. It’s been a long time since my last post. My own work tends to get pushed down to the bottom of my “to do” list while I tackle client projects. SMB owners all suffer from the same problem. It’s particularly irresponsible of me because I’ve spent so much time speaking and writing about the importance of content.
Word of Mouth Replaces Traditional Marketing
While driving to a meeting yesterday, I heard an advertisement for advertising on the car radio. The message was businesses that spend money on advertising in tough economic times have an advantage over those that don’t. The spot went on to describe how a small investment in traditional advertising could increase sales and generate more customer traffic. I had to smile. Spending money on advertising helps the advertising industry come out of a recession in better shape, for sure. That’s not necessarily true for the rest of us.
Blogging: Full Circle
When I first started this blog, I was worried about being relevant. I had failed to understand that a blog is business writing. My concern was that I didn’t want to trivialize my business and potentially undermine my own efforts. It’s taken me less than two months to figure out that a company blog can be a powerful lead generation tool. I don’t know why I didn’t recognize it before.
Entering the Land of Blog
Along with the launch of my new website, I’m also launching my first blog. I’ve been dismissive of blogging in the past. I’ve been puzzled why anyone (and everyone, it seems) wants to express their opinion so openly. Why are so many people interested in reading the musings of total strangers? I’ll save you a rant about the poor quality of writing flourishing on the web. I’m not an English teacher and I’ll leave that campaign to the people that earn their livings trying to impress the importance of good grammar, punctuation and spelling.
