Viewing entries tagged with 'brand'
3 Easy Steps for Dealing with Social Media Hecklers
One of the most frequent concerns I hear expressed when speaking to people about social media is the fear of being attacked. Business people are worried they will ruin their reputation or inflict brand damage simply by being out and about on the ‘net. Social media provides the perfect veil of anonymity encouraging some people to behave in a way they wouldn’t in person. While harassment does happen from time to time, it’s not really a problem if you have a plan on how to handle the social media hecklers.
3 Valuable Reasons Small Buiness Owners Should Join Me on 15 June
Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?
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a. Bacon and eggs
b. Hamish and Andy
c. Greg Norman and golf
d. Thought leadership and practical advice
e. Beer and pizza
6 Practical Ways Twitter Can Help Your Business
I read an interesting article by Jason Jordan in The West Australian Newspaper titled In defence of Twitter. It’s a good article with some good Word of Mouth (WoM) references for people to follow. Jason wrote every sentence using 140 characters or less to help prove short communications can be extremely effective. I’m glad Jason wrote the story. Twitter has done so many good things for my business I can’t be bothered to get defensive any more. Here are six of my own reasons why I think business, in particular, should be using Twitter.
Blogging: Full Circle
When I first started this blog, I was worried about being relevant. I had failed to understand that a blog is business writing. My concern was that I didn’t want to trivialize my business and potentially undermine my own efforts. It’s taken me less than two months to figure out that a company blog can be a powerful lead generation tool. I don’t know why I didn’t recognize it before.
But What Does a Copywriter Do? Part 1
I recently had new business cards designed as part of a re-branding exercise. I’ve been eagerly handing them out, not just to business associates but to friends and family too. The question I’ve been asked most frequently is “What does a copywriter do?” I have to confess it’s not just family members that have been wondering how I spend my time.
Rebranding: Coming Out
Many people reading this post will know that I’ve recently gone through a rebranding exercise. I’ve shouted it from LinkedIn and Twitter. I’ve mentioned it to my friends. I’ve emailed nearly everyone in my address book. I suspect I’ve been obnoxious about the whole thing even though no one has mentioned it.
