Viewing entries tagged with 'business writing'
What Does a Copywriter Do? Part 2
Copywriting is a profession. Interestingly, it’s a line of work many businesses fail to utilize. The creative professions understand, inherently, the value of precise writing. Photographers, web designers, public relations firms, advertising agencies and publishers have long employed professionals to write their copy for them. Corporate enterprises regularly hire writers or use freelancers to complete their marketing projects. The small to medium business (SMB or SME) is often reluctant to make an investment in writing services. That reluctance is costing them.
Blogging: Full Circle
When I first started this blog, I was worried about being relevant. I had failed to understand that a blog is business writing. My concern was that I didn’t want to trivialize my business and potentially undermine my own efforts. It’s taken me less than two months to figure out that a company blog can be a powerful lead generation tool. I don’t know why I didn’t recognize it before.
