Viewing entries tagged with 'cmi'
Chief Content Officer Australian Edition Launches!
It’s finally here! The Australian edition of Chief Content Officer launches today, Thursday, 3 March. As the editor ‘Down Under, it’s been a return to my roots. Ten years ago I left the editorial staff of an expat magazine in Malaysia so I could concentrate on my writing. When the Content Marketing Institute (CMI) in the USA asked me if I was interested in joining their team, I jumped at the chance to get back into a formal editing role.
Content Marketing Institute Launches CMI Pro
Last week the Content Marketing Institute (CMI) launched a new service on their website. CMI Pro is a free subscription service providing plenty of research for anyone working in the content marketing space. According to the CMI website, the Pro membership includes:
The Plan to ROCK 2011
Have you made a new year’s resolution? I ran across a tidy piece of content marketing on New Year’s Eve that impressed me as a good exercise for all business owners. Jill Taylor from Activewear Online has been giving some thought to what she wants for her business in 2011. The Activewear Online Facebook page posted the following:
Big News: The Content Marketing Institute Launches
Have you ever had the feeling you were on to something? You know, that moment when all the cogs line up and you start to gain traction with what you’re doing? I had that experience about nine months ago when I started to understand how content marketing could help my business. Since then, I’ve dedicated my blog to providing useful posts on how original content, social media and SEO can work together to create profitable marketing campaigns. As it turns out, I wasn’t the only one that thought it was a good idea.
