Viewing entries tagged with 'content marketing'
Are You Mixing the Right Online Marketing Cocktail?
Have you figured out the right online marketing mix for your business? Do you know exactly where your online activity should be focused? Or, have you been utterly confused by the vast amount of expert opinion telling you what you should and shouldn’t be doing? Don’t feel bad if you answered yes to that last question.
Advocating Change with Social Media and Content Marketing
Why do you run a content marketing campaign? When do you use social media? Most businesses have the same answer for these questions and it always concerns getting more customers to spend more money. What if your business had all the customers they need? What if those customers were unlikely to spend much time using social media tools? What if you had little control over how much money you could earn. Would it make sense to invest in a digital marketing strategy? You bet.
Why Print Still Matters
Last night Joe Pulizzi, the co-founder of the Content Marketing movement, published a blog post at Junta42 titled, 7 Reasons Print Will Make a Comeback in 2011. It was an interesting commentary from a guy who spends nearly all of his time speaking about online marketing.
The Website Conundrum: Design vs. Content
What comes first, design or content? I seem to be getting a lot of calls from people who have invested in a website with no content. They call me at the end of the project because they “need some words” on their site. Invariably they need it done fast. They always want the content optimised to attract search engines. I can also predict, with certainty, they will be surprised at the investment required to develop the content for their site.
3 Light Bulb Moments That Helped My Business
Do you ever get to the bottom of your "to do" list? Like most people, I know what I should be doing. I have a long list of things I want to do, as well. While it’s much easier to “say” than to “do”, I’ve been making inroads into some important areas of content marketing. I’ve had a few “light bulb moments” along the way.
4 Ways to Improve Your Customer Experience with Content Marketing
As some of you may know, I’ve just returned from a week-long vacation at a beachside resort in Bali. The goal of the trip was to escape the Perth winter and entertain my little boy in the process. I didn’t expect to do much except sit poolside with a book in hand, soaking up the sun and rejuvenating in the process. Surprisingly, the week turned out to be a case study in how good content can improve the customer experience.
Blog Logistics: A Key Insight for Your Content Marketing Strategy
Where does your blog live? I’ve been speaking a lot lately about content marketing and the importance of blogging. A company blog is one of the most effective tools in your content marketing strategy. It classifies as both content and social media. It has more direct impact on your organic SEO than almost anything else.
Interesting Research Supporting a Content Marketing Strategy
The buzz around Content Marketing is building. I’ve been writing about it for over year but I’m sensing the bandwagon is picking up speed. As with any topic in the blogosphere, a lot is being published that’s not particularly useful. Some of it is simply flirting with the truth – making fantastical claims without any real data to back them up.
3 Valuable Reasons Small Buiness Owners Should Join Me on 15 June
Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?
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a. Bacon and eggs
b. Hamish and Andy
c. Greg Norman and golf
d. Thought leadership and practical advice
e. Beer and pizza
Mandela, Beckham, Frank and . . . . You?
What do Nelson Mandela , David Beckham and Anne Frank have in common? The unlikely trio are famous in their own right but share one thing – an autobiography. Technically, Anne Frank kept a diary but, when published, became the best-selling autobiography of all time. What do any of them have to do with content marketing?
