Viewing entries tagged with 'copywriting'
8 Website Compliments You'd Rather Not Hear
Have you ever looked at a business website and had “What were they thinking?” run through your mind? I look at a lot of websites. Thanks to my informal partnership with Ryan Briggs, I’ve also been writing a lot of web copy. The more I learn about website development, the more I’m surprised at some of the commercial websites out there.
3 Things Your Home Page Must Do
I’ve been writing a lot of website copy lately. I’m consistently caught between the web designer’s instructions and the desire of the client. The client, invariably, wants more content on the front page of the website. If they can’t get more text, they will usually ask for different wording. While client satisfaction is a driving factor in my business, when it comes to the Home Page, my answer is always the same. “Your Home Page has a job to do.”
More Proof Content is King
Last week as I was trawling through my regular listening posts, I started to see mentions of a recent report published about the use of B2B marketing collateral in technology decision making. I spent nearly 20 years in the IT industry, as a developer and in direct sales, so that sort of thing interests me. Having been both a buyer and a seller of software, I was curious to know which role found more value in marketing collateral. My real surprise was the findings of the survey had more to do with my current job, copywriting, than anything I’d done before.
What the Aged Care Industry Can Learn From Copywriting and Bob Marley
On Tuesday (15 September) I attended the ACSA 2009 National Conference on Aged Care. On several occasions throughout the day, I was reminded of the power of language to inspire, unite and divide. The theme of this year’s conference was Get Up, Stand Up! I had assumed these words were devised as an encouragement to keep the clients of the aged care industry mobile and ambulatory. I was wrong. It was a rally cry, borrowed from the lyrics of a Jamaican Rastafarian, to keep fighting for much-needed reform for an industry in crisis.
Content: SEO, Blogging and Perth Web Industry News Digest
I feel like the cobbler looking at his barefoot children. It’s been a long time since my last post. My own work tends to get pushed down to the bottom of my “to do” list while I tackle client projects. SMB owners all suffer from the same problem. It’s particularly irresponsible of me because I’ve spent so much time speaking and writing about the importance of content.
Smart Customers Deserve Smart Solutions
One thing I enjoy about freelancing is you are exposed to many different business situations each with its own set of requirements and demands. The mandate is always the same: help them improve their business as quickly as possible with maximum cost effectiveness. While each customer is different, my involvement and the solution are often similar to other work done before. That makes sense since I specialise in developing content that helps increase profits and attract new prospects. Occasionally, I get a customer that challenges me.
What Does a Copywriter Do? Part 2
Copywriting is a profession. Interestingly, it’s a line of work many businesses fail to utilize. The creative professions understand, inherently, the value of precise writing. Photographers, web designers, public relations firms, advertising agencies and publishers have long employed professionals to write their copy for them. Corporate enterprises regularly hire writers or use freelancers to complete their marketing projects. The small to medium business (SMB or SME) is often reluctant to make an investment in writing services. That reluctance is costing them.
But What Does a Copywriter Do? Part 1
I recently had new business cards designed as part of a re-branding exercise. I’ve been eagerly handing them out, not just to business associates but to friends and family too. The question I’ve been asked most frequently is “What does a copywriter do?” I have to confess it’s not just family members that have been wondering how I spend my time.
Protecting your best customers
The most precious asset to any business, large or small, is a happy customer. In the quest to deliver products and services, we dream that every client is going to be a walking testimonial to our company. While the reality of cultivating a truly contented customer is much different, when we do find someone willing to endorse us, what do we do?
