Viewing entries tagged with 'csr'
9 Ways to Get a Bargain on Professional Services
Last week I wrote about ways clients increase the cost of their copywriting services, 7 Surefire Ways to Increase your Copywriting Fees. The post was pretty much a flop. It didn’t get a lot of traffic and only garnered one comment. I was surprised. It provided inside information on pricing along with insight to how client behaviour influences a costing exercise. This week I’m taking a different approach.
Can CSR and Marketing Coexist? I Think So!
Earlier in the week I wrote about an invitation I received to contribute to an ebook. ClickPredictions: Content Marketing Trends and Predictions for 2010 launched last night. I'm really excited to be involved in this project for a couple of reasons.
Coming Soon: ClickPredictions eBook
Late last year, I was asked by Ambal Balakrishnan to contribute to a crowd-sourced eBook dealing with marketing predictions for 2010. I regularly write for her ClickDocuments site in the capacity of subject matter expert on white papers and case studies. I jumped at the chance to be part of her distinguished mob.
CSR: Good Ways for Small Business to Make a Positive Impact
Corporate Social Responsibility (CSR) is getting a lot of attention in the business world and the mainstream media. I’ve blogged about it in the past, CSR: So What?, and have been advising customers that they should be considering a CSR strategy for their business. I take my own advice and include a CSR page on my website.
CSR - So What?
I’ve been advising clients that they should have a Corporate Social Responsibility (CSR) plan for their business. I haven’t met anyone that doesn’t agree that it’s a good idea. For most of them, the focus is on the profitability of their own company. That’s understandable in the current economic climate.
