Viewing entries tagged with 'customer service'

4 Ways to Improve Your Customer Experience with Content Marketing

Posted by Sarah Mitchell on 22 July 2010 | 10 Comments

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As some of you may know, I’ve just returned from a week-long vacation at a beachside resort in Bali. The goal of the trip was to escape the Perth winter and entertain my little boy in the process. I didn’t expect to do much except sit poolside with a book in hand, soaking up the sun and rejuvenating in the process. Surprisingly, the week turned out to be a case study in how good content can improve the customer experience.

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Customer Lip Service: Scripted Responses, Broken Promises and Other Bad Ideas

Posted by Sarah Mitchell on 20 June 2010 | 6 Comments

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Make no mistake, this is a tale of woe. I’m dumping a long-term service provider for one reason. Their customer service pushed me over the edge.

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Is your customer service a thinly veiled sales job?

Posted by Sarah Mitchell on 9 February 2010 | 8 Comments

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Have you ever walked away from a customer service situation and felt scammed?

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