Viewing entries tagged with 'email'
The Mean Streets of Social Media
Have you ever had one of those weeks? I’ve been on the receiving end of criticism as it relates to my social media activity. In a little over 10 days, I’ve been reported to MailChimp for SPAM, publically outed on Twitter as a SPAMMER, and accused by the moderator of a LinkedIn discussion group as partaking in ‘cheap advertising’. In every instance, my first reaction was surprise followed by wonder. After that, it gets a little murky.
eMail Marketing: Holiday Rant
Have you been getting emails wishing you happy holidays? Of course you have. We all get them this time of the year. How many are sent by people you know and who know you? One thing I’ve noticed this year is an increase in the number of “Holiday Greetings” emails I’m getting from organisations I’ve never done business with before. I don’t like it.
4 Ideas for Getting More Bang From Your eNewsletter Buck
Do you have an eNewsletter for your business? If you do, you’re probably already aware an eNewsletter is an extremely effective way to build brand loyalty and connect with your customers and prospects. Many people neglect a newsletter in favour of a website or a blog. If you’re one of those people, consider this one truth. Not everyone surfs the ‘net every day; nearly everyone – young and old – opens their email.
3 Light Bulb Moments That Helped My Business
Do you ever get to the bottom of your "to do" list? Like most people, I know what I should be doing. I have a long list of things I want to do, as well. While it’s much easier to “say” than to “do”, I’ve been making inroads into some important areas of content marketing. I’ve had a few “light bulb moments” along the way.
Mandela, Beckham, Frank and . . . . You?
What do Nelson Mandela , David Beckham and Anne Frank have in common? The unlikely trio are famous in their own right but share one thing – an autobiography. Technically, Anne Frank kept a diary but, when published, became the best-selling autobiography of all time. What do any of them have to do with content marketing?
8 Tips for Using Email to Improve Your Content Marketing Reach
Have you ever considered what your signature says about you? One of the most famous signatures revealed a courageous patriot. John Hancock intentionally signed his name to the Declaration of Independence with a flourish, indicating his support for the American Revolution from British rule. Even now, “putting your John Hancock” is a euphemism for signing your name. While it’s unlikely any of our digital signatures will pack that much punch, we can definitely make good use of the real estate under our name.
