Asset Based Marketing: Where Content Meets Design
I spend a lot of time speaking about, writing about and advising my clients about content marketing. As a writer, I know original content is the most powerful way to gain influence and establish your authority. I've always felt that providing consultation and practical advice is the best way to attract prospects and keep my clients happy. Lately, I've been feeling like something is missing in that equation. Guess what? It's got nothing to do with content.
