Viewing entries tagged with 'pr'

3 Valuable Reasons Small Buiness Owners Should Join Me on 15 June

Posted by Sarah Mitchell on 31 May 2010 | 0 Comments

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Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?


  • a. Bacon and eggs
    b. Hamish and Andy
    c. Greg Norman and golf
    d. Thought leadership and practical advice
    e. Beer and pizza

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9 Ways to Get a Bargain on Professional Services

Posted by Sarah Mitchell on 13 April 2010 | 6 Comments

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Last week I wrote about ways clients increase the cost of their copywriting services, 7 Surefire Ways to Increase your Copywriting Fees. The post was pretty much a flop. It didn’t get a lot of traffic and only garnered one comment. I was surprised. It provided inside information on pricing along with insight to how client behaviour influences a costing exercise. This week I’m taking a different approach.

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7 Surefire Ways to Increase Your Copywriting Fees

Posted by Sarah Mitchell on 6 April 2010 | 4 Comments

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Have you ever thought, “I’m not getting paid enough to do this work?” I recently read an article by Perth copywriter Aaron Bloxsome of Clear Copywriting. Titled, “Beware of the Monster Clients of the Deep”, Aaron detailed several indicators for recognising a potentially troublesome client. The striking thing about his story was that nearly every one of his warning signs would cause me to increase my fees. That got me thinking.

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What Does a Copywriter Do? Part 2

Posted by Sarah Mitchell on 22 July 2009 | 0 Comments

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Copywriting is a profession. Interestingly, it’s a line of work many businesses fail to utilize. The creative professions understand, inherently, the value of precise writing. Photographers, web designers, public relations firms, advertising agencies and publishers have long employed professionals to write their copy for them. Corporate enterprises regularly hire writers or use freelancers to complete their marketing projects. The small to medium business (SMB or SME) is often reluctant to make an investment in writing services. That reluctance is costing them.

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