Viewing entries tagged with 'seo'
Google Panda and the New SPAM Order
Have you noticed a change in the SPAM comments you’re receiving on your website or blog? Over the past two weeks, I’ve been hit hard and I can tell the SEO crowd is scrambling to combat Google’s new ‘Panda’ algorithm. Because original, quality content is now being rewarded in search engine results, some popular methods of search engine marketing (SEM) are no longer effective. Those unsavoury characters trading on SPAM comments are going down swinging. Here are some of the new tactics I’ve discovered on my own blog.
5 Good Reasons to Include Hyperlinks in Your Content Marketing
How often do you click on a hyperlink? If you’re not familiar with the term, you probably already know what it is. Sometimes called a ‘live link’, hypertext, or a ‘hot link’, a hyperlink is word or phrase in online content that, when clicked, takes you to another web page with related content. They can make a big difference in the effectiveness of your content marketing.
How to get an Alexa website ranking in the top 3% worldwide
How concerned are you about the performance of your website? Dumb question, right? If you’ve missed the cacophony on the internet about SEO and unique user traffic, it’s because you’re not using the internet for business. Regardless of your reasons for having a website, we put them out there so people will visit us. Improving your search rankings can be an expensive and mysterious undertaking. It doesn’t have to be that way.
BRIEF: The Wordle Is...
Have you seen the Wordle utility? I’ve noticed it before on websites and thought it provided a cool graphic. Wordle takes a body of text, or a link to a blog or RSS feed, and creates a graphical picture of all the words in your content. The resulting image gives you an idea about word density. Cool, for sure, but I couldn’t figure out a practical use for it. I have now.
Content Marketing for Small Business
On 17 November 2010, I was invited to present a webinar on content marketing for The Brew Small Business Development Series. Sponsored by New South Wales Government Industry & Investment, the lunchtime program is designed to bring practical advice to small business owners.
The Importance of SEO in Asset Based Marketing
How do you feel about Search Engine Optimisation (SEO)? Do you hate it? I have to confess to sharing the same opinion expressed by Jason Amunwa in his post at The Zest titled, Why I hate SEO – but also respect it. If you’re interested in Asset Based Marketing, it’s a necessary evil.
Asset Based Marketing: Content as an Asset
You’ve heard the famous quote from Lord Leverhulme, British founder of Unilever, right? He said “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” That quote has been attributed to many different people over the years. It resonates with anyone who has ever had to budget for an expensive activity with intangible results, specifically advertising or marketing.
Do-it-Yourself SEO
How are you doing on your Google rankings? Are you spending a lot of money in Adwords and pay-per-click (PPC)? Do you wish you could get better SEO results and reduce your monthly spend on online advertising? Business has awoken to the fact that having an online presence is not enough. Your website needs to be showing up in the search results for your keywords and location. Keep reading for ideas on how you can influence your organic SEO.
Are You Mixing the Right Online Marketing Cocktail?
Have you figured out the right online marketing mix for your business? Do you know exactly where your online activity should be focused? Or, have you been utterly confused by the vast amount of expert opinion telling you what you should and shouldn’t be doing? Don’t feel bad if you answered yes to that last question.
4 Ideas for Getting More Bang From Your eNewsletter Buck
Do you have an eNewsletter for your business? If you do, you’re probably already aware an eNewsletter is an extremely effective way to build brand loyalty and connect with your customers and prospects. Many people neglect a newsletter in favour of a website or a blog. If you’re one of those people, consider this one truth. Not everyone surfs the ‘net every day; nearly everyone – young and old – opens their email.
