Viewing entries tagged with 'seo'
Are You Mixing the Right Online Marketing Cocktail?
Have you figured out the right online marketing mix for your business? Do you know exactly where your online activity should be focused? Or, have you been utterly confused by the vast amount of expert opinion telling you what you should and shouldn’t be doing? Don’t feel bad if you answered yes to that last question.
4 Ideas for Getting More Bang From Your eNewsletter Buck
Do you have an eNewsletter for your business? If you do, you’re probably already aware an eNewsletter is an extremely effective way to build brand loyalty and connect with your customers and prospects. Many people neglect a newsletter in favour of a website or a blog. If you’re one of those people, consider this one truth. Not everyone surfs the ‘net every day; nearly everyone – young and old – opens their email.
Blog Logistics: A Key Insight for Your Content Marketing Strategy
Where does your blog live? I’ve been speaking a lot lately about content marketing and the importance of blogging. A company blog is one of the most effective tools in your content marketing strategy. It classifies as both content and social media. It has more direct impact on your organic SEO than almost anything else.
Interesting Research Supporting a Content Marketing Strategy
The buzz around Content Marketing is building. I’ve been writing about it for over year but I’m sensing the bandwagon is picking up speed. As with any topic in the blogosphere, a lot is being published that’s not particularly useful. Some of it is simply flirting with the truth – making fantastical claims without any real data to back them up.
Big News: The Content Marketing Institute Launches
Have you ever had the feeling you were on to something? You know, that moment when all the cogs line up and you start to gain traction with what you’re doing? I had that experience about nine months ago when I started to understand how content marketing could help my business. Since then, I’ve dedicated my blog to providing useful posts on how original content, social media and SEO can work together to create profitable marketing campaigns. As it turns out, I wasn’t the only one that thought it was a good idea.
The Great Big Content Marketing Experiment: Are You In?
You’ve heard the old adage about advertising, right? The “Half the money I spend on advertising is wasted, I just don’t know which half” quote is often attributed to Henry Ford, Lord Lever and John Wannamaker, among others. They probably all said it at one time or another. I’m reminded of it when a prospective client tries to quantify how effective a content marketing strategy will be for their organisation. Last night I heard about an exciting initiative to prove just how powerful it can be. The Great Content Marketing Experiment is running on 19 May. I can’t wait.
BRIEF: 1 Fantastic Technique to Generate New Business
How often do you leave comments on blog posts or in discussion groups? In my very first BRIEF, Spin Your SEO Web, I recommended adopting a daily habit of adding comments onto blog posts because it helps improve the search engine rankings for your website. Recently, I discovered it can do a lot more.
9 Tips That Improved My Blog
Is your blog doing the job you want it to do? Are you looking for ways to get more interaction with your readers? If you’re like me, you’ve read dozens of articles on how to make your blog more effective. Some of them are useful. Some of them are hardly worth reading. I don’t have the luxury of being a full-time blogger and struggle every week to find time to fit it into my workload. (Sound familiar?) I have learned a few things that have made a significant impact on my blog traffic and thought I’d share them with you.
BRIEF: Share This
How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.
BRIEF: A News-worthy Trick for SEO
Like many small business owners, I have to prioritise my tasks with customer demands always ranking first. School holidays changes the mix a bit with family battling for the first spot. Nearly everything else languishes - including my website. Consequently, my search engine rankings take a hit because I don’t get a chance to update my site as often as usual.
