Viewing entries tagged with 'social media'
Are You Mixing the Right Online Marketing Cocktail?
Have you figured out the right online marketing mix for your business? Do you know exactly where your online activity should be focused? Or, have you been utterly confused by the vast amount of expert opinion telling you what you should and shouldn’t be doing? Don’t feel bad if you answered yes to that last question.
Advocating Change with Social Media and Content Marketing
Why do you run a content marketing campaign? When do you use social media? Most businesses have the same answer for these questions and it always concerns getting more customers to spend more money. What if your business had all the customers they need? What if those customers were unlikely to spend much time using social media tools? What if you had little control over how much money you could earn. Would it make sense to invest in a digital marketing strategy? You bet.
7 Great Places to Register Your RSS Feed
Do you have an RSS feed on your blog? My web and graphic designer, Ryan Briggs, insisted I put an RSS feed on both my news items and my blog. I didn’t think I needed one in either place but I took his advice. Or I should say, I didn’t make a noise about it and he implemented his own recommendation. I’m really glad he did.
3 Light Bulb Moments That Helped My Business
Do you ever get to the bottom of your "to do" list? Like most people, I know what I should be doing. I have a long list of things I want to do, as well. While it’s much easier to “say” than to “do”, I’ve been making inroads into some important areas of content marketing. I’ve had a few “light bulb moments” along the way.
Interesting Research Supporting a Content Marketing Strategy
The buzz around Content Marketing is building. I’ve been writing about it for over year but I’m sensing the bandwagon is picking up speed. As with any topic in the blogosphere, a lot is being published that’s not particularly useful. Some of it is simply flirting with the truth – making fantastical claims without any real data to back them up.
9 Essential Ways LinkedIn Improves My Business
Are you getting the most of LinkedIn? I’m always surprised when I hear people say they need to think about opening an account on LinkedIn. I understand the reservations professional people have about creating a social media persona. When it comes to LinkedIn, the benefits far outweigh the perceived risk associated with many online tools.
3 Valuable Reasons Small Buiness Owners Should Join Me on 15 June
Let’s take a little quiz. Can you identify the pair that doesn’t belong in the group listed below?
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a. Bacon and eggs
b. Hamish and Andy
c. Greg Norman and golf
d. Thought leadership and practical advice
e. Beer and pizza
Big News: The Content Marketing Institute Launches
Have you ever had the feeling you were on to something? You know, that moment when all the cogs line up and you start to gain traction with what you’re doing? I had that experience about nine months ago when I started to understand how content marketing could help my business. Since then, I’ve dedicated my blog to providing useful posts on how original content, social media and SEO can work together to create profitable marketing campaigns. As it turns out, I wasn’t the only one that thought it was a good idea.
The Great Big Content Marketing Experiment: Are You In?
You’ve heard the old adage about advertising, right? The “Half the money I spend on advertising is wasted, I just don’t know which half” quote is often attributed to Henry Ford, Lord Lever and John Wannamaker, among others. They probably all said it at one time or another. I’m reminded of it when a prospective client tries to quantify how effective a content marketing strategy will be for their organisation. Last night I heard about an exciting initiative to prove just how powerful it can be. The Great Content Marketing Experiment is running on 19 May. I can’t wait.
4 Reasons I'm not Posting Photos on Facebook
Do you have a policy on how much you’ll share on social media? I’ve had a lot of requests to post photos of my family on my Facebook page. For a variety of reasons, I’m reluctant to share much personal information about myself on the internet. I know it’s not a popular view but I’m sticking to my guns on this one.
