Viewing entries tagged with 'social media'
6 Reasons For Refusing LinkedIn Invitations
Have you experienced an increase in LinkedIn traffic? I’ve been hit with a spate of “join my network” invitations lately. Frankly, I don’t like it. While LinkedIn is a social media tool, it’s not designed for open networking. Mostly, I don’t know the people contacting me. Depending on my mood, I’ll just click on the “I don’t know this person” button. More often, I’ll write to the sender explaining my reasons for refusing the invitation. Last week I got a snide reply back accusing me of not understanding how to network. I think it’s time to explain my position on LinkedIn more clearly.
Media140: The Troggs, Westpac and Kanye West
I attended the Media140, exploring the future of the Real-Time Social Web conference in Perth on Thursday, 25 February. Billed as “Brands, Marketing & Communications in the Real-Time Social Web”, I booked an early-bird ticket without really knowing what to expect. I know I wasn’t the only one. I was extremely interested to hear experiences of how other people were using social media. I was also looking forward to meeting the faces behind the avatars I’ve been communicating with for over a year, mostly on Twitter. Held at the Perth Town Hall, at the end of the long day nearly all the attendees were still in their seats. The content of the conference clearly outweighed the physical discomfort created by packing over 300 people and 20 speakers into the second floor of the old building on what turned out to be a sweltering day.
BRIEF: Share This
How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.
How to avoid the Post and Hope Syndrome
Is it too late to talk about resolutions for 2010? I’m asking because my resolution was to get my blog more interactive. It’s been a busy start to the year for me at Global Copywriting. Being late with my first post of the year isn’t a great start to my resolution.
6 Practical Ways Twitter Can Help Your Business
I read an interesting article by Jason Jordan in The West Australian Newspaper titled In defence of Twitter. It’s a good article with some good Word of Mouth (WoM) references for people to follow. Jason wrote every sentence using 140 characters or less to help prove short communications can be extremely effective. I’m glad Jason wrote the story. Twitter has done so many good things for my business I can’t be bothered to get defensive any more. Here are six of my own reasons why I think business, in particular, should be using Twitter.
3 Components of Content Marketing
Content marketing is gaining a lot of traction in the mindset of marketers and, especially, small business owners. I recently presented a seminar on the topic at the Brew Small Business Expo in Perth. While doing my research I realised much of what is being written about content marketing assumes the reader understands the basic components. I didn’t fully understand them when I started so I thought it made sense to lay the groundwork here.
Public Speaking: The ultimate terror or extreme lead generation?
Writers spend a lot of time sitting behind a desk in solitude with their thoughts. I enjoy working on a project, researching and revising until the copy is the way I want it. I usually deliver my work via the internet and have customers I’ve never laid eyes on. It’s a stress-free job especially when you work from a home office as I do. This week I was away from my desk and, on two occasions, remembered work can be nerve-racking.
Social Media vs. Y2K: Avoid Hype by Keeping Social Media Practical
Social media is a topic generating a huge amount of interest and an equal amount of confusion. The hype surrounding it reminds me, in a way, of the Y2K phenomena that swept the world in the late 1990s. I spent a lot of time speaking about Y2K. My writing career started with the same topic. As hysteria concerning the potential virus mounted, the message I promoted was one of calm and rational thinking. The main points delivered by the company where I was employed, Compuware, were 1) test your applications and 2) get your quality assurance processes in place. I was glad I was on that side of the Y2K debate when the looming “time bomb” turned out to be a fizzle.
Content: SEO, Blogging and Perth Web Industry News Digest
I feel like the cobbler looking at his barefoot children. It’s been a long time since my last post. My own work tends to get pushed down to the bottom of my “to do” list while I tackle client projects. SMB owners all suffer from the same problem. It’s particularly irresponsible of me because I’ve spent so much time speaking and writing about the importance of content.
SMB: Social Media Dos and Don'ts
When I first started to use social media, I took the "bull in the china shop" approach. It's not the most elegant method but I've found that you can apply it to almost any situation in life. There are always a few disasters to sweep up with this method and I picked up a few hints, tips and tricks in the aftermath. Over time, I developed a set of guidelines that would be useful for SMB and professional people looking to engage in social media.
