Viewing entries tagged with 'twitter'

Excuse Me, That's Not a Word

Posted by Sarah Mitchell on 9 June 2010 | 21 Comments

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It started with a little tweet about alot. Soon after, I tried to get through a post from a respected blogger and marketer who lost me with “impactful”. Not realising I was starting something, I asked the Twitterverse if “impactful” bugged anyone else and what non-words did they find annoying. It turns out I’m not the only one harbouring a few pet peeves about the English language.

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BRIEF: How One Wrong Word Can Ruin Your Message

Posted by Sarah Mitchell on 14 April 2010 | 10 Comments

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Do you know what the word “ideation” means? How about “subitise”? Until recently, I didn’t know what they meant and wasn’t even sure they were actual words. I have four dictionaries on my desk, two synonym finders and two thesauruses. I couldn’t find either word in any of the eight books.

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Media140: The Troggs, Westpac and Kanye West

Posted by Sarah Mitchell on 27 February 2010 | 2 Comments

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I attended the Media140, exploring the future of the Real-Time Social Web conference in Perth on Thursday, 25 February. Billed as “Brands, Marketing & Communications in the Real-Time Social Web”, I booked an early-bird ticket without really knowing what to expect. I know I wasn’t the only one. I was extremely interested to hear experiences of how other people were using social media. I was also looking forward to meeting the faces behind the avatars I’ve been communicating with for over a year, mostly on Twitter. Held at the Perth Town Hall, at the end of the long day nearly all the attendees were still in their seats. The content of the conference clearly outweighed the physical discomfort created by packing over 300 people and 20 speakers into the second floor of the old building on what turned out to be a sweltering day.

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Is your customer service a thinly veiled sales job?

Posted by Sarah Mitchell on 9 February 2010 | 8 Comments

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Have you ever walked away from a customer service situation and felt scammed?

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6 Practical Ways Twitter Can Help Your Business

Posted by Sarah Mitchell on 13 December 2009 | 8 Comments

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I read an interesting article by Jason Jordan in The West Australian Newspaper titled In defence of Twitter. It’s a good article with some good Word of Mouth (WoM) references for people to follow. Jason wrote every sentence using 140 characters or less to help prove short communications can be extremely effective. I’m glad Jason wrote the story. Twitter has done so many good things for my business I can’t be bothered to get defensive any more. Here are six of my own reasons why I think business, in particular, should be using Twitter.

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