Viewing entries tagged with 'web'
4 Great Ways to Limit Traffic on Your Blog
How often do you share blog posts? I’ve been working the social media channels hard the past few weeks and am becoming increasingly frustrated. As many of you know, I’m working on the AMMA miningoilandgasjobs.com project full-time. The focus of my online reading has been around the resources industry, career advice and recruitment. I find terrific content but often end up not sharing it with my large network. Here’s why.
The Universally Misunderstood Contact Page
Last week I had the pleasure of judging the Australian Web Awards 2011. It was a wonderful experience affording me the pleasure of digesting a lot of terrific web content. It also highlighted a particular pet peeve of mine - the Contact page. I’m convinced it’s universally misunderstood and it drives me nuts.
Why Original Content is Vital to Your Business
One of the hardest things about content marketing is getting people to understand the importance of investing in original content. While most organisations easily accept the concept behind a content strategy – using your expertise and knowledge to draw people to your business - getting content creation into the budget is another story.
7 Ways Design Can Hamper Your Business
Is your website design supporting your business? I recently ran across a nifty articled titled, How to Spot and Avoid Web Copy that Kills Websites by Drag + Drop Design by Rick Sloboda, @WebCopyPlus. The article listed common mistakes made in the text of websites that makes the overall design less effective. It serves as a wake-up call for copywriters or anyone else trying their hand at writing copy. So did a newsletter from Amanda Gonzalez, @untangle, 5 web copy trends that belong firmly in 2010. Both these articles got me thinking.
Paint My World: Childlike wonder enhances website design
Heidi Cohen sent me a tweet earlier in the month inviting me to join her Blogger Love Contest. I’m always happy to have a creative writing assignment. Since I struggle with titles, I’m delighted one of the rules of the content is to use a pre-crafted title. When I saw the section on creativity, I knew exactly what I wanted to blog about – web design.
BRIEF: The Wordle Is...
Have you seen the Wordle utility? I’ve noticed it before on websites and thought it provided a cool graphic. Wordle takes a body of text, or a link to a blog or RSS feed, and creates a graphical picture of all the words in your content. The resulting image gives you an idea about word density. Cool, for sure, but I couldn’t figure out a practical use for it. I have now.
7 Great Places to Register Your RSS Feed
Do you have an RSS feed on your blog? My web and graphic designer, Ryan Briggs, insisted I put an RSS feed on both my news items and my blog. I didn’t think I needed one in either place but I took his advice. Or I should say, I didn’t make a noise about it and he implemented his own recommendation. I’m really glad he did.
The Website Conundrum: Design vs. Content
What comes first, design or content? I seem to be getting a lot of calls from people who have invested in a website with no content. They call me at the end of the project because they “need some words” on their site. Invariably they need it done fast. They always want the content optimised to attract search engines. I can also predict, with certainty, they will be surprised at the investment required to develop the content for their site.
6 Website Design Mistakes to Avoid
What do you expect your website to do for your business? If you’re like me – and I bet you are – the ultimate goal of your website is to drive more business through your door. Whether it’s an e-commerce site, an outbound marketing site used to generate leads, or an inbound marketing site designed to establish your authority, the real reason to have a website is to promote your business. Did you ever consider you website might be losing business for you?
9 Ways to Get a Bargain on Professional Services
Last week I wrote about ways clients increase the cost of their copywriting services, 7 Surefire Ways to Increase your Copywriting Fees. The post was pretty much a flop. It didn’t get a lot of traffic and only garnered one comment. I was surprised. It provided inside information on pricing along with insight to how client behaviour influences a costing exercise. This week I’m taking a different approach.
