Viewing entries tagged with 'webdesign'
7 Ways Design Can Hamper Your Business
Is your website design supporting your business? I recently ran across a nifty articled titled, How to Spot and Avoid Web Copy that Kills Websites by Drag + Drop Design by Rick Sloboda, @WebCopyPlus. The article listed common mistakes made in the text of websites that makes the overall design less effective. It serves as a wake-up call for copywriters or anyone else trying their hand at writing copy. So did a newsletter from Amanda Gonzalez, @untangle, 5 web copy trends that belong firmly in 2010. Both these articles got me thinking.
Paint My World: Childlike wonder enhances website design
Heidi Cohen sent me a tweet earlier in the month inviting me to join her Blogger Love Contest. I’m always happy to have a creative writing assignment. Since I struggle with titles, I’m delighted one of the rules of the content is to use a pre-crafted title. When I saw the section on creativity, I knew exactly what I wanted to blog about – web design.
7 Great Places to Register Your RSS Feed
Do you have an RSS feed on your blog? My web and graphic designer, Ryan Briggs, insisted I put an RSS feed on both my news items and my blog. I didn’t think I needed one in either place but I took his advice. Or I should say, I didn’t make a noise about it and he implemented his own recommendation. I’m really glad he did.
The Website Conundrum: Design vs. Content
What comes first, design or content? I seem to be getting a lot of calls from people who have invested in a website with no content. They call me at the end of the project because they “need some words” on their site. Invariably they need it done fast. They always want the content optimised to attract search engines. I can also predict, with certainty, they will be surprised at the investment required to develop the content for their site.
6 Website Design Mistakes to Avoid
What do you expect your website to do for your business? If you’re like me – and I bet you are – the ultimate goal of your website is to drive more business through your door. Whether it’s an e-commerce site, an outbound marketing site used to generate leads, or an inbound marketing site designed to establish your authority, the real reason to have a website is to promote your business. Did you ever consider you website might be losing business for you?
8 Website Compliments You'd Rather Not Hear
Have you ever looked at a business website and had “What were they thinking?” run through your mind? I look at a lot of websites. Thanks to my informal partnership with Ryan Briggs, I’ve also been writing a lot of web copy. The more I learn about website development, the more I’m surprised at some of the commercial websites out there.
3 Things Your Home Page Must Do
I’ve been writing a lot of website copy lately. I’m consistently caught between the web designer’s instructions and the desire of the client. The client, invariably, wants more content on the front page of the website. If they can’t get more text, they will usually ask for different wording. While client satisfaction is a driving factor in my business, when it comes to the Home Page, my answer is always the same. “Your Home Page has a job to do.”
