Case Studies

At Global Copywriting, a case study is a two to three page document that describes a customer’s successful experience with a product, service or company. The study details four distinct areas:

• Details about the featured customer
• The problem facing the customer
• The solution provided 
• The results of implementing the solution

The case study will include information on implementing the solution, impact on staff, cost of ownership statistics, and training considerations. Each case study is carefully crafted to feature the customer and the product or service in the most favourable light.

Sometimes called Customer-Success Stories, a key ingredient to every study is an in-depth interview with the featured customer. A well-crafted case study removes the need for repeated requests for reference information from your best clients alleviating the burden put on clients when we ask them to endorse us.

Visit my Portofolio page to find examples of case studies I've written. Alternatively, contact me to discuss ways a case study could help your business.

Have a look at my contribution to the ClickInsight Expert Interview Series on case studies where other bloggers and I weigh in on common case study questions:

• How to get customers to participate in a case study?
• 3 important components that will make a great case study
• How should case studies be used in marketing activities versus sales activities?
• What is your favorite case study and why do you like it?