Content Inc.: The Book Every Small Business Owner Should Read

Cover of Content Inc.When the Content Marketing Institute asked me to review an early copy of Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, I jumped at the chance. I knew it would be useful for my work helping businesses create content marketing strategies. What I didn’t expect is how much it would help me with my own marketing.

Let me explain. I’ve been a dedicated follower of Joe Pulizzi’s work since before he started the Content Marketing Institute. I’ve read his previous three books. I listen to his This Old Marketing podcast every week. I’ve been listening to the Content Inc. podcast, as well. I knew I was going to find value in this new book but I was surprised how much. Read more

Content Marketing: Why Storytelling is Essential

Last month, Lush Digital Media in Perth, Western Australia won the Best Motivational Video or Video Series category in the USA Content Marketing Awards. In addition to winning the top award, it also exceeded the original goals set out for the video. Both these successes come down to one thing – good storytelling.

photo of good stories

 

 Read more

Do You Know the Top Goal for Content Marketing?

row of mailboxes

Do you know the number one goal for content marketing? You know by now one of the keys to a successful content marketing initiative is to have a documented strategy. Most businesses have moved on from vanity metrics and have also figured out social media can be a big waste of time. But if you’re out there creating content, one goal will predict your success more than any other. Unfortunately, far too many of us aren’t focused in the right place. Read more

Podcasts: The New Content Marketing Craze

image of earbuds and a smartphone to listen to podcasts

If you’ve been listening to podcasts, you’ll know we’re on the brink of a new content marketing craze. Podcasting is a perfect storm for both marketers and listeners because it plays to a common attribute most working people share – we’re time poor and trying to find ways to work more efficiently.  I’ve become a big fan of podcasts for this reason. No one is more surprised than me. Read more

5 Business Books Every Copywriter and Content Marketer Need

What books changed the way you do business? What books do you continually reference in your daily work. To put a fun spin on it, what business books would make it in your desert island pack? Or what books would you want if you had to work in a place with no internet?

 Read more