It always comes downto the written word.
But it’s not just what you say. In a digital economy, how you say something makes a big difference. People spend more time skimming than reading so your content has to be precise. Don’t forget, your readers aren’t all human. Your writing needs to cater to the search engines, too. It’s a lot to consider when you’re struggling to get your thoughts on paper or your laptop.
A good Content Marketing strategy works by pulling people into your sphere of influence. Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Global Copywriting is located in Fremantle, just outside Perth, Western Australia and develops original content and content marketing strategies for clients all over the world. Get in touch if you want to know more.
From the blog
Global Copywriting Blog
Are Thought Leaders Expected to be Singer/Songwriters?November 19, 2020 · 0 Comments
Does using a ghostwriter have a negative impact on the quality of thought leadership content? It’s a question that causes a lot of tension in the marketing community. Mark Schettenhelm, Senior Product Manager at Compuware, a BMC Company, shares his views.Read more...
The secret to writing effectiveness [RESEARCH]March 3, 2020 · 0 Comments
The secret to writing effectiveness is found when comparing those business communicator experiencing success with those who are only moderately successful. How do you stack up?Read more...
Making the world a better place for readers everywhereAugust 27, 2019 · 0 Comments
Here’s a question to ponder. Are you more interested in improving your writing or making life easier for your readers? Sometimes the two go hand in hand, and sometimes they don’t. As someone who spends a lot of time focused on writing, lately I’ve been thinking about the readers.Read more...
Helping marketers get to the bottom of the big issuesMay 23, 2019 · 0 Comments
If you’re like most marketers, you’re pressed for time but tasked with getting a lot done. Help is here.Read more...
One thing to guarantee better-quality writingFebruary 12, 2019 · 0 Comments
A friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get more done so he can spend evenings with his family instead of plonking away at the keyboard. Writing is not his trade but he can write – and he writesRead more...
10 content marketing things you can quit doingOctober 25, 2018 · 0 Comments
As I approach the 10-year anniversary of Global Copywriting, I’m thinking back on what content marketing was like in October 2008. The GFC had just landed, although none of us had any idea what was about to unfold. (Honestly, would any of us have started a business if we knew?) The Content Marketing Institute wasRead more...
New research proves content marketing worksOctober 5, 2016 · 4 Comments
New research from the Content Marketing Institute and MarketingProfs is encouraging for those of us who have put their faith in content marketing. More than 2500 people took the 7th annual survey aimed at B2B businessesRead more...
Finding inspiration when the words won’t comeSeptember 19, 2016 · 2 Comments
I don’t believe in writer’s block. I’ve always thought it was an excuse to avoid the hard work of writing. Even the best writers recognise phases when publishing comes at a cost – when every word takes longer to get on the page. If you’re in that spot where the words aren’t flowing, read onRead more...