If you ask Joe Pulizzi, sometimes he’ll say content marketing is the art of understanding what information your customers and prospects need and delivering it to them. He has a lot of other definitions but I like this one.
Content marketing is the practice of using content to find your target audience and convincing them to become your client through the information, education or entertainment you create.
To implement a content marketing strategy, you need three essential components:
• Original content
• Social media
• Search Engine Optimisation
A strategy missing one or two of these components will be ineffective and costly. If you’d like to learn more about content marketing and how you can use it in your own business, get in touch with me.