BLOG

The secret to writing effectiveness [RESEARCH]

proofreading pen on paper with markups
Cover of the State of Writing 2020 research report
State of Writing 2020 research report

Do you know the secret to effective writing? When I say effective writing, I mean writing that has a positive impact on your business. This is what I wanted to find out when I opened a survey into writing effectiveness last September at Typeset. The results are in: State of Writing 2020 compares the most effective business communicators with those who have room for improvement. We partnered with Mantis Research to conduct the survey, collect data and help analyse the results. Here’s what we found out. 

 Read more

Making the world a better place for readers everywhere

Photo by Ben White on Unsplash

Here’s a question to ponder. Are you more interested in improving your writing or making life easier for your readers? Sometimes the two go hand in hand, and sometimes they don’t. As someone who spends a lot of time focused on writing, lately I’ve been thinking about the readers.

 Read more

Helping marketers get to the bottom of the big issues

The logo for the marketing breakout podcast
Marketing Breakout podcast is for marketers who want to be more productive.

If you’re like me, you’re bumping up against inefficiencies and conundrums every day, especially when it comes to marketing. For those of you running small businesses (like me) the pace of change in marketing and corporate communications is staggering. 

 Read more

One thing to guarantee better-quality writing

A friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get more done so he can spend evenings with his family instead of plonking away at the keyboard. Writing is not his trade but he can write – and he writes all of his marketing material along with his website copy and a weekly blog. 

 Read more

10 content marketing things you can quit doing

Woman celebrating content marketing success

Photo by Juan Camilo Navia on Unsplash

As I approach the 10-year anniversary of Global Copywriting, I’m thinking back on what content marketing was like in October 2008. The GFC had just landed, although none of us had any idea what was about to unfold. (Honestly, would any of us have started a business if we knew?) The Content Marketing Institute was nearly two years away from launching. A few of us were banging the content drum but not very hard or very loud. We’ve learned a lot since then. Read more