It always comes downto the written word.
But it’s not just what you say. In a digital economy, how you say something makes a big difference. People spend more time skimming than reading so your content has to be precise. Don’t forget, your readers aren’t all human. Your writing needs to cater to the search engines, too. It’s a lot to consider when you’re struggling to get your thoughts on paper or your laptop.
A good Content Marketing strategy works by pulling people into your sphere of influence. Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Global Copywriting is located in Fremantle, just outside Perth, Western Australia and develops original content and content marketing strategies for clients all over the world. Get in touch if you want to know more.
From the blog
Global Copywriting Blog
The Good, Bad and Ugly of Content Marketing World SydneyApril 7, 2014 · 36 Comments
Content Marketing World was held last week in Sydney. I presented at the three-day event (that’s the storyboard of my globalisation presentation) and attended as many sessions as possible. Acting on one of the key recommendations, I’ve resisted the “race to report”. Instead, I have intentionally deliberated the good, the bad and the ugly partsRead more...
Content Marketing Disasters From a Global PerspectiveMarch 25, 2014 · 9 Comments
I’m putting the final touches on my presentation for Content Marketing World in Sydney next week. I’ve been collecting examples of content that didn’t quite make the cross over from one region to the next. Sometimes it’s an epic fail like this quote from Thomas Edison that got chewed up and spit out in tooRead more...
What is the global content opportunity for your business?March 17, 2014 · 0 Comments
Consider this; 99% of the Internet users on earth do not live in the Australia/Oceania region. Because Australia has a high online penetration, it’s easy to forget we’re a comparative drop in the bucket to the rest of the world. Our nearest neighbour, Asia, is the biggest geographic region in the world. If we reallyRead more...
How Mobile is Changing Everything For MarketersMarch 6, 2014 · 4 Comments
As I prepare for Content Marketing World Sydney 2014, I’ve been reflecting on the wisdom gained at the 2013 event. An edited version of this post first appeared as a print article in The West Australian newspaper last year. The lessons are still incredibly relevant and definitely worth revisiting in light of Google’s recent implementationRead more...
A Not So Funny Thing Happened on the Way to Content TranslationFebruary 26, 2014 · 0 Comments
I first became aware of the importance of globalised content in 1994. I had the chance to hear Dame Anita Roddick, founder of The Body Shop, speak on the topic of international business at the University of Michigan. I was excited because I had just returned to the USA after working for two years inRead more...
Content Shock: Why the Content Marketing Party is OverJanuary 13, 2014 · 5 Comments
Last week Mark Schaefer dropped a bomb with a blog post called Content Shock: Why content marketing is not a sustainable strategy. The marketing community is still reeling from the aftershock. As I write this, the post currently has 246 comments with many content marketing heavyweights weighing in. Most of them are pretty angry but IRead more...
How to Be Epic With Your Content MarketingSeptember 17, 2013 · 2 Comments
On the way home from Content Marketing World last week I had a 12-hour layover in the Dallas airport. I also had a copy of Joe Pulizzi’s new book, Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less. Having just attended the mother ofRead more...
Do You Know How to Tally Your Sharing Stats?March 21, 2013 · 2 Comments
It’s been a super busy week so I’m resurrecting my “BRIEF” posts. They’re designed to answer a quick question or pass on a valuable nugget of practical advice and it won’t take you more than a couple minutes to read it from start to finish. Cool tool for sharing metrics Hubspot have developed a niftyRead more...