It always comes downto the written word.
But it’s not just what you say. In a digital economy, how you say something makes a big difference. People spend more time skimming than reading so your content has to be precise. Don’t forget, your readers aren’t all human. Your writing needs to cater to the search engines, too. It’s a lot to consider when you’re struggling to get your thoughts on paper or your laptop.
A good Content Marketing strategy works by pulling people into your sphere of influence. Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Global Copywriting is located in Fremantle, just outside Perth, Western Australia and develops original content and content marketing strategies for clients all over the world. Get in touch if you want to know more.
From the blog
Global Copywriting Blog
The Sticky Problem With Native AdvertisingOctober 29, 2014 · 7 Comments
Native advertising has been under scrutiny as brands and content marketers discover new ways to get their message out. Daniel Hatch wades into the mire with this guest post, wasting no time making pointed judgements about the rights and wrongs surrounding the heated issue. -Ed. Sit down. I have some bad news for you.Read more...
Content Marketing World Wants Speakers for Sydney and SingaporeOctober 21, 2014 · 0 Comments
Have you got a great story to tell about content marketing or social media? Can you present a case study from your company showing how content marketing has improved your business? Have you figured out a cool way to make content the anchor of your marketing strategy? Have you authored a book? If you canRead more...
Content Marketing: Resurrecting Old Content to Create New AssetsSeptember 29, 2014 · 1 Comments
If you’ve been publishing for a year or more, you probably have a hidden treasure trove of new content possibilities at your fingertips. Design tools are continually coming onto the market to help content marketers put a visual spin on their text. Often this software is inexpensive and easy to use – even for thoseRead more...
Brand Newsroom 3: Hashtags, Robots, HeadlinesSeptember 29, 2014 · 0 Comments
This week’s Brand Newsroom podcast addresses a burgeoning trend for business to jump into conversations happening on social media. Jon Oliver ranted about it over the hijacking of the #WhyIStayed tag relating to domestic violence. With no end to examples of brands self-imploding, we discuss whether it makes sense to take the risk. Is anyRead more...
Brand Newsroom 2: Editors, Content Marketer of the Year, and PersonalisationSeptember 22, 2014 · 0 Comments
This week’s Brand Newsroom podcast addresses the role of editors and why they’re so critical to your content marketing.Read more...
Introducing Brand Newsroom: Weekly Insight to Content Marketing and Brand JournalismSeptember 15, 2014 · 0 Comments
Are you involved in business communications? Do you have a say in how your company markets their business? Does your job touch on content marketing, brand journalism or even plain old business writing?Read more...
Why I Joined Content Marketing Forces with Lush Digital MediaSeptember 1, 2014 · 5 Comments
I’ve just finished the first month as Head of Content Strategy at Lush Digital Media in Perth, Western Australia. It’s been an exciting time as more and more businesses in Australia wake up to the benefits, if not the necessity, of content marketing. I’ve been working in content marketing for more than five years andRead more...
Why I’m Not Going to Publish on LinkedIn PulseAugust 6, 2014 · 28 Comments
I keep getting asked when I’m going to start posting on Pulse, the new publishing platform from LinkedIn. At the present time, I have no intention of doing it and here’s why.Read more...