It always comes downto the written word.
But it’s not just what you say. In a digital economy, how you say something makes a big difference. People spend more time skimming than reading so your content has to be precise. Don’t forget, your readers aren’t all human. Your writing needs to cater to the search engines, too. It’s a lot to consider when you’re struggling to get your thoughts on paper or your laptop.
A good Content Marketing strategy works by pulling people into your sphere of influence. Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Global Copywriting is located in Fremantle, just outside Perth, Western Australia and develops original content and content marketing strategies for clients all over the world. Get in touch if you want to know more.
From the blog
Global Copywriting Blog
5 Business Books Every Copywriter and Content Marketer NeedJanuary 26, 2015 · 6 Comments
What books changed the way you do business? What books do you continually reference in your daily work. To put a fun spin on it, what business books would make it in your desert island pack? Or what books would you want if you had to work in a place with no internet?Read more...
Content Marketing: How Titles and Headlines Improve ResultsDecember 22, 2014 · 0 Comments
How much effort do you put into writing your titles and headlines? If you’re like me, you labour over your content – blog posts, email, print articles – but titles are sometimes an afterthought. Spend a bit more time on your hook and you’ll enjoy an increase in readers and better organic search rankings.Read more...
Content Marketing Strategy Crucial for ROI New Research ShowsNovember 19, 2014 · 3 Comments
The 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report was released today showing Australian content marketing is becoming a full-blown discipline. What’s also apparent is we’re in a creative phase of experimentation, embracing strategy but floundering on execution.Read more...
Content Marketing: Are you still using thought leaders?November 17, 2014 · 12 Comments
Are you a thought leader? Is your content marketing full of thought leadership? It’s time to kill off your thought leaders. Trust me on this. A whole lot of people are going to be very happy if you do.Read more...
On Being Mindful: What B2B Marketers Need to KnowNovember 3, 2014 · 0 Comments
If you’re in marketing, I’d wager you haven’t attended a conference recently that didn’t feature Coca-Cola, Red Bull, or Metro Trains as inspirational examples of marketing. If you’re a business-to-business (B2B) marketer, it’s discouraging knowing you’ll never have the kind of budgets and staffing associated with consumer products. Last month’s MarketingProfs B2B Marketing Forum heldRead more...
The Sticky Problem With Native AdvertisingOctober 29, 2014 · 11 Comments
Native advertising has been under scrutiny as brands and content marketers discover new ways to get their message out. Daniel Hatch wades into the mire with this guest post, wasting no time making pointed judgements about the rights and wrongs surrounding the heated issue. -Ed. Sit down. I have some bad news for you.Read more...
Content Marketing World Wants Speakers for Sydney and SingaporeOctober 21, 2014 · 0 Comments
Have you got a great story to tell about content marketing or social media? Can you present a case study from your company showing how content marketing has improved your business? Have you figured out a cool way to make content the anchor of your marketing strategy? Have you authored a book? If you canRead more...
Content Marketing: Resurrecting Old Content to Create New AssetsSeptember 29, 2014 · 1 Comments
If you’ve been publishing for a year or more, you probably have a hidden treasure trove of new content possibilities at your fingertips. Design tools are continually coming onto the market to help content marketers put a visual spin on their text. Often this software is inexpensive and easy to use – even for thoseRead more...