It always comes downto the written word.
But it’s not just what you say. In a digital economy, how you say something makes a big difference. People spend more time skimming than reading so your content has to be precise. Don’t forget, your readers aren’t all human. Your writing needs to cater to the search engines, too. It’s a lot to consider when you’re struggling to get your thoughts on paper or your laptop.
A good Content Marketing strategy works by pulling people into your sphere of influence. Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Global Copywriting is located in Fremantle, just outside Perth, Western Australia and develops original content and content marketing strategies for clients all over the world. Get in touch if you want to know more.
From the blog
Global Copywriting Blog
The Big Problem With Content Marketing and TragedyJuly 23, 2014 · 6 Comments
The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage. As theRead more...
The Difference Between Journalism and Brand Journalism (and Why It Matters)May 27, 2014 · 7 Comments
Do you know the key difference between brand journalism and traditional journalism? A lot is being written about the need for business to employ journalists, but it’s not as simple as you might think. As brands begin to adopt a publishing model as they move towards content marketing, an essential understanding is required about howRead more...
6 Top Ways to Get an Editor to Print Your StoryMay 12, 2014 · 2 Comments
I’m super excited to have Daniel Hatch guest post on the Global Copywriting blog today. If you’d like to get your content published in traditional media – and who doesn’t? – then keep reading. Dan has loaded this post with one meaty tip after another and you won’t want to miss a word of it.Read more...
Why the Last Thing You Want is a Sales-Driven OrganisationApril 22, 2014 · 9 Comments
You know what scares me? Nearly every client I speak with tells me they’re a sales-driven organisation. That’s a big problem if you ask me, especially when you consider my clients work in marketing. I spent five successful years working in direct sales. Trust me when I say the last thing you want is toRead more...
The Good, Bad and Ugly of Content Marketing World SydneyApril 7, 2014 · 36 Comments
Content Marketing World took place last week in Sydney. I presented at the three-day event (that’s the storyboard of my globalisation presentation) and attended as many sessions as possible. Acting on one of the key recommendations, I’ve resisted the “race to report”. Instead, I have intentionally deliberated the good, the bad and the ugly partsRead more...
Content Marketing Disasters From a Global PerspectiveMarch 25, 2014 · 9 Comments
I’m putting the final touches on my presentation for Content Marketing World in Sydney next week. I’ve been collecting examples of content that didn’t quite make the cross over from one region to the next. Sometimes it’s an epic fail like this quote from Thomas Edison that got chewed up and spit out in tooRead more...
What is the global content opportunity for your business?March 17, 2014 · 0 Comments
Consider this; 99% of the Internet users on earth do not live in the Australia/Oceania region. Because Australia has a high online penetration, it’s easy to forget we’re a comparative drop in the bucket to the rest of the world. Our nearest neighbour, Asia, is the biggest geographic region in the world. If we reallyRead more...
How Mobile is Changing Everything For MarketersMarch 6, 2014 · 4 Comments
As I prepare for Content Marketing World Sydney 2014, I’ve been reflecting on the wisdom gained at the 2013 event. An edited version of this post first appeared as a print article in The West Australian newspaper last year. The lessons are still incredibly relevant and definitely worth revisiting in light of Google’s recent implementationRead more...