It always comes downto the written word.
But it’s not just what you say. In a digital economy, how you say something makes a big difference. People spend more time skimming than reading so your content has to be precise. Don’t forget, your readers aren’t all human. Your writing needs to cater to the search engines, too. It’s a lot to consider when you’re struggling to get your thoughts on paper or your laptop.
A good Content Marketing strategy works by pulling people into your sphere of influence. Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Global Copywriting is located in Fremantle, just outside Perth, Western Australia and develops original content and content marketing strategies for clients all over the world. Get in touch if you want to know more.
NOTE: Lush Digital Media, a full-service content marketing agency acquired Global Copywriting in 2015.
From the blog
Global Copywriting Blog
New research proves content marketing worksOctober 5, 2016 · 2 Comments
New research from the Content Marketing Institute and MarketingProfs is encouraging for those of us who have put their faith in content marketing. More than 2500 people took the 7th annual survey aimed at B2B businesses
Finding inspiration when the words won’t comeSeptember 19, 2016 · 0 Comments
I don’t believe in writer’s block. I’ve always thought it was an excuse to avoid the hard work of writing. Even the best writers recognise phases when publishing comes at a cost – when every word takes longer to get on the page. If you’re in that spot where the words aren’t flowing, read on
There really is life after journalism, I promiseJune 21, 2016 · 0 Comments
I have good news and I have bad news. If you’re a career journalist, like me, you’ll well and truly be aware of the bad news already, but stay with me — because in a minute I have something you’re going to want to hear. But first the bad news:
Writer’s block: Three ways to get over itJune 7, 2016 · 3 Comments
Writer’s block can happen to anyone. How do you get over it when you’re under pressure to get your next blog post, email or customer letter out? My colleague at Lush Digital Media, Peta Bree Rule, offers practical advice gleaned from her years as a journalist. You might be surprised at how easy it is to
How to Produce More Engaging ContentNovember 22, 2015 · 4 Comments
For the fourth year in a row, the Content Marketing Institute and ADMA released original research focused on content marketing in Australia. One thing stood out more than any in the Content Marketing in Australia 2016: Benchmarks, Budgets and Trends report. Sixty-nine percent of the survey respondents say their biggest challenge is producing engaging content.
The Content Marketing Movie Everyone Should WatchOctober 18, 2015 · 1 Comments
Last month I was invited to attend the world premiere of The Story of Content: Rise of the New Marketing. Held at the Rock and Roll Hall of Fame on the eve of Content Marketing World, the documentary explains how the future of marketing lies in brand storytelling. It’s essential viewing for anyone working in
Content Inc.: The Book Every Small Business Owner Should ReadSeptember 7, 2015 · 0 Comments
When the Content Marketing Institute asked me to review an early copy of Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, I jumped at the chance. I knew it would be useful for my work helping businesses create content marketing strategies. What I didn’t expect is how much
Content Marketing: Why Storytelling is EssentialAugust 10, 2015 · 11 Comments
Last month, Lush Digital Media in Perth, Western Australia won the Best Motivational Video or Video Series category in the USA Content Marketing Awards. In addition to winning the top award, it also exceeded the original goals set out for the video. Both these successes come down to one thing – good storytelling.