It always comes downto the written word.
But it’s not just what you say. In a digital economy, how you say something makes a big difference. People spend more time skimming than reading so your content has to be precise. Don’t forget, your readers aren’t all human. Your writing needs to cater to the search engines, too. It’s a lot to consider when you’re struggling to get your thoughts on paper or your laptop.
A good Content Marketing strategy works by pulling people into your sphere of influence. Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Global Copywriting is located in Fremantle, just outside Perth, Western Australia and develops original content and content marketing strategies for clients all over the world. Get in touch if you want to know more.
From the blog
Global Copywriting Blog
Content Marketing Strategy Crucial for ROI New Research ShowsNovember 19, 2014 · 3 Comments
The 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report was released today showing Australian content marketing is becoming a full-blown discipline. What’s also apparent is we’re in a creative phase of experimentation, embracing strategy but floundering on execution.Read more...
Content Marketing: Are you still using thought leaders?November 17, 2014 · 12 Comments
Are you a thought leader? Is your content marketing full of thought leadership? It’s time to kill off your thought leaders. Trust me on this. A whole lot of people are going to be very happy if you do.Read more...
On Being Mindful: What B2B Marketers Need to KnowNovember 3, 2014 · 0 Comments
If you’re in marketing, I’d wager you haven’t attended a conference recently that didn’t feature Coca-Cola, Red Bull, or Metro Trains as inspirational examples of marketing. If you’re a business-to-business (B2B) marketer, it’s discouraging knowing you’ll never have the kind of budgets and staffing associated with consumer products. Last month’s MarketingProfs B2B Marketing Forum heldRead more...
The Sticky Problem With Native AdvertisingOctober 29, 2014 · 10 Comments
Native advertising has been under scrutiny as brands and content marketers discover new ways to get their message out. Daniel Hatch wades into the mire with this guest post, wasting no time making pointed judgements about the rights and wrongs surrounding the heated issue. -Ed. Sit down. I have some bad news for you.Read more...
Content Marketing World Wants Speakers for Sydney and SingaporeOctober 21, 2014 · 0 Comments
Have you got a great story to tell about content marketing or social media? Can you present a case study from your company showing how content marketing has improved your business? Have you figured out a cool way to make content the anchor of your marketing strategy? Have you authored a book? If you canRead more...
Content Marketing: Resurrecting Old Content to Create New AssetsSeptember 29, 2014 · 1 Comments
If you’ve been publishing for a year or more, you probably have a hidden treasure trove of new content possibilities at your fingertips. Design tools are continually coming onto the market to help content marketers put a visual spin on their text. Often this software is inexpensive and easy to use – even for thoseRead more...
Brand Newsroom 3: Hashtags, Robots, HeadlinesSeptember 29, 2014 · 0 Comments
This week’s Brand Newsroom podcast addresses a burgeoning trend for business to jump into conversations happening on social media. Jon Oliver ranted about it over the hijacking of the #WhyIStayed tag relating to domestic violence. With no end to examples of brands self-imploding, we discuss whether it makes sense to take the risk. Is anyRead more...
Brand Newsroom 2: Editors, Content Marketer of the Year, and PersonalisationSeptember 22, 2014 · 0 Comments
This week’s Brand Newsroom podcast addresses the role of editors and why they’re so critical to your content marketing.Read more...