BLOG

Do You Know the Top Goal for Content Marketing?

row of mailboxes

Do you know the number one goal for content marketing? You know by now one of the keys to a successful content marketing initiative is to have a documented strategy. Most businesses have moved on from vanity metrics and have also figured out social media can be a big waste of time. But if you’re out there creating content, one goal will predict your success more than any other. Unfortunately, far too many of us aren’t focused in the right place. Read more

Top Mind Blowers from Content Marketing World Sydney

When was the last time you had your mind blown? You expect to have your thinking challenged and absorb a big whack of inspiration when you attend Content Marketing World. The 2015 Sydney event wrapped this week and it didn’t disappoint. Here are the top mind blowers from the three-day conference.

Image from Jonathan Crossfield's CMWorld presentation  Read more

Podcasts: The New Content Marketing Craze

image of earbuds and a smartphone to listen to podcasts

If you’ve been listening to podcasts, you’ll know we’re on the brink of a new content marketing craze. Podcasting is a perfect storm for both marketers and listeners because it plays to a common attribute most working people share – we’re time poor and trying to find ways to work more efficiently.  I’ve become a big fan of podcasts for this reason. No one is more surprised than me. Read more

5 Business Books Every Copywriter and Content Marketer Need

What books changed the way you do business? What books do you continually reference in your daily work. To put a fun spin on it, what business books would make it in your desert island pack? Or what books would you want if you had to work in a place with no internet?

 Read more

Content Marketing: How Titles and Headlines Improve Results

How much effort do you put into writing your titles and headlines? If you’re like me, you labour over your content – blog posts, email, print articles – but titles are sometimes an afterthought.  Spend a bit more time on your hook and you’ll enjoy an increase in readers and better organic search rankings. Read more