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Content Marketing Strategy Crucial for ROI New Research Shows

The 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report was released today showing Australian content marketing is becoming a full-blown discipline. What’s also apparent is we’re in a creative phase of experimentation, embracing strategy but floundering on execution. Read more

Content Marketing: Are you still using thought leaders?

two people meeting with business equipment and coffee

Are you a thought leader? Is your content marketing full of thought leadership? It’s time to kill off your thought leaders. Trust me on this. A whole lot of people are going to be very happy if you do.

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On Being Mindful: What B2B Marketers Need to Know

Photo of a pool of water with water drops falling into itIf you’re in marketing, I’d wager you haven’t attended a conference recently that didn’t feature Coca-Cola, Red Bull, or Metro Trains as inspirational examples of marketing. If you’re a business-to-business (B2B) marketer, it’s discouraging knowing you’ll never have the kind of budgets and staffing associated with consumer products. Last month’s MarketingProfs B2B Marketing Forum held in Boston was the perfect remedy for those working in the supply chain and vendor services side of life. Read more

The Sticky Problem With Native Advertising

Native advertising has been under scrutiny as brands and content marketers discover new ways to get their message out. Daniel Hatch wades into the mire with this guest post, wasting no time making pointed judgements about the rights and wrongs surrounding the heated issue. -Ed.

Sit down. I have some bad news for you. Read more

Content Marketing World Wants Speakers for Sydney and Singapore

Sarah Mitchell speaking about globalisation at Content Marketing World Sydney 2014

Sarah Mitchell speaking about globalisation at Content Marketing World Sydney

Have you got a great story to tell about content marketing or social media? Can you present a case study from your company showing how content marketing has improved your business? Have you figured out a cool way to make content the anchor of your marketing strategy? Have you authored a book?  If you can answer yes to any of these questions, why not consider sharing your story at Content Marketing World in Sydney and Singapore? Read more