BLOG

Helping marketers get to the bottom of the big issues

The logo for the marketing breakout podcast
Marketing Breakout podcast is for marketers who want to be more productive.

If you’re like me, you’re bumping up against inefficiencies and conundrums every day, especially when it comes to marketing. For those of you running small businesses (like me) the pace of change in marketing and corporate communications is staggering. 

 Read more

One thing to guarantee better-quality writing

A friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get more done so he can spend evenings with his family instead of plonking away at the keyboard. Writing is not his trade but he can write – and he writes all of his marketing material along with his website copy and a weekly blog. 

 Read more

10 content marketing things you can quit doing

Woman celebrating content marketing success

Photo by Juan Camilo Navia on Unsplash

As I approach the 10-year anniversary of Global Copywriting, I’m thinking back on what content marketing was like in October 2008. The GFC had just landed, although none of us had any idea what was about to unfold. (Honestly, would any of us have started a business if we knew?) The Content Marketing Institute was nearly two years away from launching. A few of us were banging the content drum but not very hard or very loud. We’ve learned a lot since then. Read more

New research proves content marketing works


New research from the Content Marketing Institute and MarketingProfs is encouraging for those of us who have put their faith in content marketing. More than 2500 people took the 7th annual survey aimed at B2B businesses  Read more

Finding inspiration when the words won’t come

paper crumple upI don’t believe in writer’s block. I’ve always thought it was an excuse to avoid the hard work of writing. Even the best writers recognise phases when publishing comes at a cost – when every word takes longer to get on the page. If you’re in that spot where the words aren’t flowing, read on for help.

 Read more