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Brand Newsroom 2: Editors, Content Marketer of the Year, and Personalisation

This week’s Brand Newsroom podcast addresses the role of editors and why they’re so critical to your content marketing.

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Introducing Brand Newsroom: Weekly Insight to Content Marketing and Brand Journalism

photo of radio microphone and headphones

Are you involved in business communications? Do you have a say in how your company markets their business? Does your job touch on content marketing, brand journalism or even plain old business writing? Read more

Why I Joined Content Marketing Forces with Lush Digital Media

logo for Lush Digital Media, a content marketing agency in PerthI’ve just finished the first month as Head of Content Strategy at Lush Digital Media in Perth, Western Australia. It’s been an exciting time as more and more businesses in Australia wake up to the benefits, if not the necessity, of content marketing. I’ve been working in content marketing for more than five years and have rarely seen anyone take such a committed approach to a new discipline as Lush has done. Read more

Why I’m Not Going to Publish on LinkedIn Pulse

I keep getting asked when I’m going to start posting on Pulse, the new publishing platform from LinkedIn. At the present time, I have no intention of doing it and here’s why. Read more

The Big Problem With Content Marketing and Tragedy

The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage. Read more