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Finding inspiration when the words won’t come

paper crumple upI don’t believe in writer’s block. I’ve always thought it was an excuse to avoid the hard work of writing. Even the best writers recognise phases when publishing comes at a cost – when every word takes longer to get on the page. If you’re in that spot where the words aren’t flowing, read on for help.

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There really is life after journalism, I promise

 

photo of a sunrise

I have good news and I have bad news.

If you’re a career journalist, like me, you’ll well and truly be aware of the bad news already, but stay with me — because in a minute I have something you’re going to want to hear.

But first the bad news: Read more

Writer’s block: Three ways to get over it

photo of writer's block with pencil, paper, sharpener

Suffering writer’s block? Here are tips to solve it.

Headshot of Peta RuleWriter’s block can happen to anyone. How do you get over it when you’re under pressure to get your next blog post, email or customer letter out? My colleague at Lush Digital Media, Peta Bree Rule, offers practical advice gleaned from her years as a journalist. You might be surprised at how easy it is to overcome. -Sarah.

Writer’s block: Three ways to get over it

Leo Tolstoy apparently got writer’s block. That’s pretty remarkable when you consider the length of War and Peace.

Apparently he also had 13 kids, and I kind of wonder if that had something to do with it.

In a professional sense, I don’t really believe in writer’s block. Read more

How to Produce More Engaging Content

Top Priorities for Australian Content MarketersFor the fourth year in a row, the Content Marketing Institute and ADMA released original research focused on content marketing in Australia. One thing stood out more than any in the Content Marketing in Australia 2016: Benchmarks, Budgets and Trends report. Sixty-nine percent of the survey respondents say their biggest challenge is producing engaging content. What’s more, 84% say their priority for 2016 is to create more engaging content. So what can you do to improve?

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The Content Marketing Movie Everyone Should Watch

The story of content - movie poster for the documentaryLast month I was invited to attend the world premiere of The Story of Content: Rise of the New Marketing. Held at the Rock and Roll Hall of Fame on the eve of Content Marketing World, the documentary explains how the future of marketing lies in brand storytelling. It’s essential viewing for anyone working in marketing but especially useful for small and medium-sized business. Read more