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Podcasts: The New Content Marketing Craze

image of earbuds and a smartphone to listen to podcasts

If you’ve been listening to podcasts, you’ll know we’re on the brink of a new content marketing craze. Podcasting is a perfect storm for both marketers and listeners because it plays to a common attribute most working people share – we’re time poor and trying to find ways to work more efficiently.  I’ve become a big fan of podcasts for this reason. No one is more surprised than me. Read more

5 Business Books Every Copywriter and Content Marketer Need

What books changed the way you do business? What books do you continually reference in your daily work. To put a fun spin on it, what business books would make it in your desert island pack? Or what books would you want if you had to work in a place with no internet?

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Content Marketing: How Titles and Headlines Improve Results

How much effort do you put into writing your titles and headlines? If you’re like me, you labour over your content – blog posts, email, print articles – but titles are sometimes an afterthought.  Spend a bit more time on your hook and you’ll enjoy an increase in readers and better organic search rankings. Read more

Content Marketing Strategy Crucial for ROI New Research Shows

The 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report was released today showing Australian content marketing is becoming a full-blown discipline. What’s also apparent is we’re in a creative phase of experimentation, embracing strategy but floundering on execution. Read more

Content Marketing: Are you still using thought leaders?

two people meeting with business equipment and coffee

Are you a thought leader? Is your content marketing full of thought leadership? It’s time to kill off your thought leaders. Trust me on this. A whole lot of people are going to be very happy if you do.

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