Are You Mixing the Right Online Marketing Cocktail?
Have you figured out the right online marketing mix for your business? Do you know exactly where your online activity should be focused? Or, have you been utterly confused by the vast amount of expert opinion telling you what you should and shouldn’t be doing? Don’t feel bad if you answered yes to that last question.
4 Ideas for Getting More Bang From Your eNewsletter Buck
Do you have an eNewsletter for your business? If you do, you’re probably already aware an eNewsletter is an extremely effective way to build brand loyalty and connect with your customers and prospects. Many people neglect a newsletter in favour of a website or a blog. If you’re one of those people, consider this one truth. Not everyone surfs the ‘net every day; nearly everyone – young and old – opens their email.
Advocating Change with Social Media and Content Marketing
Why do you run a content marketing campaign? When do you use social media? Most businesses have the same answer for these questions and it always concerns getting more customers to spend more money. What if your business had all the customers they need? What if those customers were unlikely to spend much time using social media tools? What if you had little control over how much money you could earn. Would it make sense to invest in a digital marketing strategy? You bet.
7 Great Places to Register Your RSS Feed
Do you have an RSS feed on your blog? My web and graphic designer, Ryan Briggs, insisted I put an RSS feed on both my news items and my blog. I didn’t think I needed one in either place but I took his advice. Or I should say, I didn’t make a noise about it and he implemented his own recommendation. I’m really glad he did.
Why Print Still Matters
Last night Joe Pulizzi, the co-founder of the Content Marketing movement, published a blog post at Junta42 titled, 7 Reasons Print Will Make a Comeback in 2011. It was an interesting commentary from a guy who spends nearly all of his time speaking about online marketing.
Spelling It Out
Advice abounds concerning the importance of spelling. Starting at about six years of age, most of us begin learning how to spell and endure weekly tests to prove the lessons filtered into our general knowledge. Unfortunately, many of those lessons are ignored when it comes to modern content creation. While much has been written about the importance of spelling – Copyblogger tackled it here and Problogger here – I haven’t seen much about the impact poor spelling can have on your business. Hint: It’s big.
The Website Conundrum: Design vs. Content
What comes first, design or content? I seem to be getting a lot of calls from people who have invested in a website with no content. They call me at the end of the project because they “need some words” on their site. Invariably they need it done fast. They always want the content optimised to attract search engines. I can also predict, with certainty, they will be surprised at the investment required to develop the content for their site.
6 Website Design Mistakes to Avoid
What do you expect your website to do for your business? If you’re like me – and I bet you are – the ultimate goal of your website is to drive more business through your door. Whether it’s an e-commerce site, an outbound marketing site used to generate leads, or an inbound marketing site designed to establish your authority, the real reason to have a website is to promote your business. Did you ever consider you website might be losing business for you?
3 Light Bulb Moments That Helped My Business
Do you ever get to the bottom of your "to do" list? Like most people, I know what I should be doing. I have a long list of things I want to do, as well. While it’s much easier to “say” than to “do”, I’ve been making inroads into some important areas of content marketing. I’ve had a few “light bulb moments” along the way.
4 Ways to Improve Your Customer Experience with Content Marketing
As some of you may know, I’ve just returned from a week-long vacation at a beachside resort in Bali. The goal of the trip was to escape the Perth winter and entertain my little boy in the process. I didn’t expect to do much except sit poolside with a book in hand, soaking up the sun and rejuvenating in the process. Surprisingly, the week turned out to be a case study in how good content can improve the customer experience.
