Are you a thought leader? Is your content marketing full of thought leadership? It’s time to kill off your thought leaders. Trust me on this. A whole lot of people are going to be very happy if you do.
On Being Mindful: What B2B Marketers Need to Know
If you’re in marketing, I’d wager you haven’t attended a conference recently that didn’t feature Coca-Cola, Red Bull, or Metro Trains as inspirational examples of marketing. If you’re a business-to-business (B2B) marketer, it’s discouraging knowing you’ll never have the kind of budgets and staffing associated with consumer products. Last month’s MarketingProfs B2B Marketing Forum held in Boston was the perfect remedy for those working in the supply chain and vendor services side of life. Read more
The Sticky Problem With Native Advertising
Native advertising has been under scrutiny as brands and content marketers discover new ways to get their message out. Daniel Hatch wades into the mire with this guest post, wasting no time making pointed judgements about the rights and wrongs surrounding the heated issue. -Ed.
Sit down. I have some bad news for you. Read more
Content Marketing World Wants Speakers for Sydney and Singapore
Have you got a great story to tell about content marketing or social media? Can you present a case study from your company showing how content marketing has improved your business? Have you figured out a cool way to make content the anchor of your marketing strategy? Have you authored a book? If you can answer yes to any of these questions, why not consider sharing your story at Content Marketing World in Sydney and Singapore? Read more
Content Marketing: Resurrecting Old Content to Create New Assets
If you’ve been publishing for a year or more, you probably have a hidden treasure trove of new content possibilities at your fingertips. Design tools are continually coming onto the market to help content marketers put a visual spin on their text. Often this software is inexpensive and easy to use – even for those of us with limited design ability. Here’s an example of how I took old blog posts and created several new pieces of content.