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Content Marketing: How Titles and Headlines Improve Results

How much effort do you put into writing your titles and headlines? If you’re like me, you labour over your content – blog posts, email, print articles – but titles are sometimes an afterthought.  Spend a bit more time on your hook and you’ll enjoy an increase in readers and better organic search rankings. Read more

Content Marketing Strategy Crucial for ROI New Research Shows

The 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report was released today showing Australian content marketing is becoming a full-blown discipline. What’s also apparent is we’re in a creative phase of experimentation, embracing strategy but floundering on execution. Read more

Content Marketing: Are you still using thought leaders?

two people meeting with business equipment and coffee

Are you a thought leader? Is your content marketing full of thought leadership? It’s time to kill off your thought leaders. Trust me on this. A whole lot of people are going to be very happy if you do.

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On Being Mindful: What B2B Marketers Need to Know

Photo of a pool of water with water drops falling into itIf you’re in marketing, I’d wager you haven’t attended a conference recently that didn’t feature Coca-Cola, Red Bull, or Metro Trains as inspirational examples of marketing. If you’re a business-to-business (B2B) marketer, it’s discouraging knowing you’ll never have the kind of budgets and staffing associated with consumer products. Last month’s MarketingProfs B2B Marketing Forum held in Boston was the perfect remedy for those working in the supply chain and vendor services side of life. Read more

The Sticky Problem With Native Advertising

Native advertising has been under scrutiny as brands and content marketers discover new ways to get their message out. Daniel Hatch wades into the mire with this guest post, wasting no time making pointed judgements about the rights and wrongs surrounding the heated issue. -Ed.

Sit down. I have some bad news for you. Read more