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Content Marketing: Why Storytelling is Essential

Last month, Lush Digital Media in Perth, Western Australia won the Best Motivational Video or Video Series category in the USA Content Marketing Awards. In addition to winning the top award, it also exceeded the original goals set out for the video. Both these successes come down to one thing – good storytelling.

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10 Copywriting Hacks Anyone Can Use

Would you like to write better? Copywriters use a few tricks to ensure they produce more powerful copy. These simple hacks don’t rely on a big vocabulary or an insane fixation on spelling or grammar. They’re solid techniques anyone can use to improve their copy and make their content marketing more effective.

Copywriter's desk with laptop, desk lamp and plant

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Do You Know the Top Goal for Content Marketing?

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Do you know the number one goal for content marketing? You know by now one of the keys to a successful content marketing initiative is to have a documented strategy. Most businesses have moved on from vanity metrics and have also figured out social media can be a big waste of time. But if you’re out there creating content, one goal will predict your success more than any other. Unfortunately, far too many of us aren’t focused in the right place. Read more

Top Mind Blowers from Content Marketing World Sydney

When was the last time you had your mind blown? You expect to have your thinking challenged and absorb a big whack of inspiration when you attend Content Marketing World. The 2015 Sydney event wrapped this week and it didn’t disappoint. Here are the top mind blowers from the three-day conference.

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Podcasts: The New Content Marketing Craze

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If you’ve been listening to podcasts, you’ll know we’re on the brink of a new content marketing craze. Podcasting is a perfect storm for both marketers and listeners because it plays to a common attribute most working people share – we’re time poor and trying to find ways to work more efficiently.  I’ve become a big fan of podcasts for this reason. No one is more surprised than me. Read more