This week’s Brand Newsroom podcast addresses the role of editors and why they’re so critical to your content marketing.
Are you involved in business communications? Do you have a say in how your company markets their business? Does your job touch on content marketing, brand journalism or even plain old business writing? Read more
I’ve just finished the first month as Head of Content Strategy at Lush Digital Media in Perth, Western Australia. It’s been an exciting time as more and more businesses in Australia wake up to the benefits, if not the necessity, of content marketing. I’ve been working in content marketing for more than five years and have rarely seen anyone take such a committed approach to a new discipline as Lush has done. Read more
The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage. Read more