There really is life after journalism, I promise

photo of a sunrise

I have good news and I have bad news.

If you’re a career journalist, like me, you’ll well and truly be aware of the bad news already, but stay with me — because in a minute I have something you’re going to want to hear.

But first the bad news: Read more

The Big Problem With Content Marketing and Tragedy

The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage. Read more

The Difference Between Journalism and Brand Journalism (and Why It Matters)

graphical image showing brand journalism is different than traditional journalism

Do you know the key difference between brand journalism and traditional journalism? A lot is being written about the need for business to employ journalists, but it’s not as simple as you might think. As brands begin to adopt a publishing model as they move towards content marketing, an essential understanding is required about how editorial standards differ between business and news. Read more