One thing to guarantee better-quality writing

A friend recently asked me what I do to maintain productivity in my writing. He is a small-business owner looking for hacks to help get more done so he can spend evenings with his family instead of plonking away at the keyboard. Writing is not his trade but he can write – and he writes all of his marketing material along with his website copy and a weekly blog. 

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10 content marketing things you can quit doing

Woman celebrating content marketing success

Photo by Juan Camilo Navia on Unsplash

As I approach the 10-year anniversary of Global Copywriting, I’m thinking back on what content marketing was like in October 2008. The GFC had just landed, although none of us had any idea what was about to unfold. (Honestly, would any of us have started a business if we knew?) The Content Marketing Institute was nearly two years away from launching. A few of us were banging the content drum but not very hard or very loud. We’ve learned a lot since then. Read more

There really is life after journalism, I promise

 

photo of a sunrise

I have good news and I have bad news.

If you’re a career journalist, like me, you’ll well and truly be aware of the bad news already, but stay with me — because in a minute I have something you’re going to want to hear.

But first the bad news: Read more

How to Produce More Engaging Content

Top Priorities for Australian Content MarketersFor the fourth year in a row, the Content Marketing Institute and ADMA released original research focused on content marketing in Australia. One thing stood out more than any in the Content Marketing in Australia 2016: Benchmarks, Budgets and Trends report. Sixty-nine percent of the survey respondents say their biggest challenge is producing engaging content. What’s more, 84% say their priority for 2016 is to create more engaging content. So what can you do to improve?

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The Content Marketing Movie Everyone Should Watch

The story of content - movie poster for the documentaryLast month I was invited to attend the world premiere of The Story of Content: Rise of the New Marketing. Held at the Rock and Roll Hall of Fame on the eve of Content Marketing World, the documentary explains how the future of marketing lies in brand storytelling. It’s essential viewing for anyone working in marketing but especially useful for small and medium-sized business. Read more