10 content marketing things you can quit doing

Woman celebrating content marketing success

Photo by Juan Camilo Navia on Unsplash

As I approach the 10-year anniversary of Global Copywriting, I’m thinking back on what content marketing was like in October 2008. The GFC had just landed, although none of us had any idea what was about to unfold. (Honestly, would any of us have started a business if we knew?) The Content Marketing Institute was nearly two years away from launching. A few of us were banging the content drum but not very hard or very loud. We’ve learned a lot since then. Read more

There really is life after journalism, I promise

 

photo of a sunrise

I have good news and I have bad news.

If you’re a career journalist, like me, you’ll well and truly be aware of the bad news already, but stay with me — because in a minute I have something you’re going to want to hear.

But first the bad news: Read more

How to Produce More Engaging Content

Top Priorities for Australian Content MarketersFor the fourth year in a row, the Content Marketing Institute and ADMA released original research focused on content marketing in Australia. One thing stood out more than any in the Content Marketing in Australia 2016: Benchmarks, Budgets and Trends report. Sixty-nine percent of the survey respondents say their biggest challenge is producing engaging content. What’s more, 84% say their priority for 2016 is to create more engaging content. So what can you do to improve?

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The Content Marketing Movie Everyone Should Watch

The story of content - movie poster for the documentaryLast month I was invited to attend the world premiere of The Story of Content: Rise of the New Marketing. Held at the Rock and Roll Hall of Fame on the eve of Content Marketing World, the documentary explains how the future of marketing lies in brand storytelling. It’s essential viewing for anyone working in marketing but especially useful for small and medium-sized business. Read more

Content Inc.: The Book Every Small Business Owner Should Read

Cover of Content Inc.When the Content Marketing Institute asked me to review an early copy of Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses, I jumped at the chance. I knew it would be useful for my work helping businesses create content marketing strategies. What I didn’t expect is how much it would help me with my own marketing.

Let me explain. I’ve been a dedicated follower of Joe Pulizzi’s work since before he started the Content Marketing Institute. I’ve read his previous three books. I listen to his This Old Marketing podcast every week. I’ve been listening to the Content Inc. podcast, as well. I knew I was going to find value in this new book but I was surprised how much. Read more