New research proves content marketing works


New research from the Content Marketing Institute and MarketingProfs is encouraging for those of us who have put their faith in content marketing. More than 2500 people took the 7th annual survey aimed at B2B businesses  Read more

How to Produce More Engaging Content

Top Priorities for Australian Content MarketersFor the fourth year in a row, the Content Marketing Institute and ADMA released original research focused on content marketing in Australia. One thing stood out more than any in the Content Marketing in Australia 2016: Benchmarks, Budgets and Trends report. Sixty-nine percent of the survey respondents say their biggest challenge is producing engaging content. What’s more, 84% say their priority for 2016 is to create more engaging content. So what can you do to improve?

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