Podcasts: The New Content Marketing Craze

image of earbuds and a smartphone to listen to podcasts

If you’ve been listening to podcasts, you’ll know we’re on the brink of a new content marketing craze. Podcasting is a perfect storm for both marketers and listeners because it plays to a common attribute most working people share – we’re time poor and trying to find ways to work more efficiently.  I’ve become a big fan of podcasts for this reason. No one is more surprised than me. Read more

Introducing Brand Newsroom: Weekly Insight to Content Marketing and Brand Journalism

photo of radio microphone and headphones

Are you involved in business communications? Do you have a say in how your company markets their business? Does your job touch on content marketing, brand journalism or even plain old business writing? Read more