Why the Last Thing You Want is a Sales-Driven Organisation

Yikes - Salespeople writing marketing copy

Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

You know what scares me? Nearly every client I speak with tells me they’re a sales-driven organisation. That’s a big problem if you ask me, especially when you consider my clients work in marketing. I spent five successful years working in direct sales. Trust me when I say the last thing you want is to have your sales department setting the agenda for content marketing. Read more