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The Sticky Problem With Native Advertising

Native advertising has been under scrutiny as brands and content marketers discover new ways to get their message out. Daniel Hatch wades into the mire with this guest post, wasting no time making pointed judgements about the rights and wrongs surrounding the heated issue. -Ed.

Sit down. I have some bad news for you. Read more

Content Marketing World Wants Speakers for Sydney and Singapore

Sarah Mitchell speaking about globalisation at Content Marketing World Sydney 2014

Sarah Mitchell speaking about globalisation at Content Marketing World Sydney

Have you got a great story to tell about content marketing or social media? Can you present a case study from your company showing how content marketing has improved your business? Have you figured out a cool way to make content the anchor of your marketing strategy? Have you authored a book?  If you can answer yes to any of these questions, why not consider sharing your story at Content Marketing World in Sydney and Singapore? Read more

Content Marketing: Resurrecting Old Content to Create New Assets

If you’ve been publishing for a year or more, you probably have a hidden treasure trove of new content possibilities at your fingertips. Design tools are continually coming onto the market to help content marketers put a visual spin on their text. Often this software is inexpensive and easy to use – even for those of us with limited design ability. Here’s an example of how I took old blog posts and created several new pieces of content.

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Why I’m Not Going to Publish on LinkedIn Pulse

I keep getting asked when I’m going to start posting on Pulse, the new publishing platform from LinkedIn. At the present time, I have no intention of doing it and here’s why. Read more

The Big Problem With Content Marketing and Tragedy

The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage. Read more