How often do you pass on the details of a blog post or an online article to your network? I do it all the time. I’m particularly inclined to do it when I can click on a widget to do the work for me. Time is in short supply in my office and I don’t always stop to shorten a link and send it along. Give me a tool to construct a message and I’ll happily broadcast it.
What a great idea!
I was delighted last week to see someone use a sharing widget in a different way. A company based in Sydney called Ideas into Action have a Share This Site button on their home page. That’s right, they’re encouraging a Word of Mouth recommendation by making it easy to share the details of their website. When you select the Twitter option on the widget, you conveniently get the following tweet crafted for you:
Small Business Marketing Consultants, Services & Strategies, Sydney | Ideas into Action: http://bit.ly/d9bTQ8 via @addthis
The Take-Away
Put a sharing widget on your home page. With very little effort, customers and prospects give you a valuable Word of Mouth (WoM) recommendation. It has the potential to generate unique user traffic, improving your SEO. If you’re a small business, it’s a potent piece of content marketing. I’ve added it to my list of website upgrades.
What cool little marketing tricks do you use?
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