Chief Content Officer Australian Edition Launches!

Posted by Sarah Mitchell on 2 March 2011 | 4 Comments

Tags: CMI, CCO, content marketing

It's finally here! The Australian edition of Chief Content Officer launches today, Thursday, 3 March. As the editor `Down Under, it's been a return to my roots. Ten years ago I left the editorial staff of an expat magazine in Malaysia so I could concentrate on my writing. When the Content Marketing Institute (CMI) in the USA asked me if I was interested in joining their team, I jumped at the chance to get back into a formal editing role.

Chief Content Officer (CCO) is the world's first magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers. Here's the best part, it's a digital magazine, free of charge and iPad ready. Subscribe right now and start reading the first issue.

Australian Content
What I like best about CCO is the dedication Joe Pulizzi and the CMI team have shown to the Australian market. One of two international locations selected for the magazine launch, I'm very encouraged CMI has identified Australia as one of the leading centres for creative ideas around content. Every issue will feature Australian writers and Australian businesses alongside the best parts of the USA magazine.

Australian Writers
The inaugural issue features two fantastic writers with different perspectives on content. Jonathan Crossfield (@kimota) and Gemma Tognini (@GemmaTognini) both deliver valuable insight on how to improve the effectiveness of your marketing. After you read their articles, you might just be itching for a fight or looking for a regular news beat. Either way, I bet you'll be thinking differently about your content. I certainly am.

I'm grateful to both Jonathan and Gemma for their willingness to contribute to a magazine they'd never read before. I admire their enthusiasm and commitment "“ it was a pleasure working with both of them.

Localisation Project
Getting the first issue out the door was a trip down memory lane on another front. Since the magazine is produced in the USA, the content had to be localised before publication in Australia. Having worked in international markets for more than 20 years, I knew what to expect and what was required. It also inspired a blog post about localising content being published at CMI today. Take 5 minutes and read it. If you plan on sending your content to another country, it will save you heartache and money. I promise.

Pitch me a story
I'll be on the lookout for more great features by Australian writers. If you know anyone doing something interesting with their content, let me know. We want to hear about all the cool stuff out there.

What do you think about Chief Content Officer?