Late last year, I was asked by Ambal Balakrishnan to contribute to a crowd-sourced eBook dealing with marketing predictions for 2010. I regularly write for her ClickDocuments site in the capacity of subject matter expert on white papers and case studies. I jumped at the chance to be part of her distinguished mob.
The ClickPredictions eBook is launching on Wednesday, 20 January 2010 at 6:00 a.m. Pacific Standard Time. In Australia, we should all be asleep when the time rolls around.
I’ve seen the final copy of the eBook and I’m incredibly excited. Here’s why:
- ClickPredictions eBook contains over 100 recommended resources from top marketers including 39 of the best content marketers, B2B marketers, email marketers and social media gurus. Check page 17 for my prediction.
- ClickPredicitions eBook is also an Inbound Marketing project for Marketo. Each link in the eBook opens a website with a StumbleUpon-style toolbar promoting Marketo’s other eBooks and white papers and providing even more marketing resources to every reader.
- An awesome SlideShare/Twitter integration on each contributor page allows you to Tweet a specific page instead of the whole book. Did I mention page 17?
- The project was designed and developed by Stresslimitdesign in Montreal, Canada. I’m impressed with the final product and have been inspired by some of their ideas. It’s a wonderful example of the effectiveness of ebooks as a content marketing tool.
It’s going to be a long week waiting for the ebook to launch. My prediction deals with content marketing and Corporate Social Responsibility (CSR). I’m thrilled to have the opportunity to speak about two seemingly diverse passions. I’m deeply honoured and humbled to be included in such esteemed company. The advice and insight in the ClickPredictions eBook is amazing.
I’ll post the link once the book is launched – if I don’t expire from anticipation before then.
What are you anticipating this week?
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