I feel like the cobbler looking at his barefoot children. It’s been a long time since my last post. My own work tends to get pushed down to the bottom of my “to do” list while I tackle client projects. SMB owners all suffer from the same problem. It’s particularly irresponsible of me because I’ve spent so much time speaking and writing about the importance of content.
Headline: Search Engine Ranking Plummets
I envision my search engine rankings plummeting as each day slips by without a new blog post. Like most of you, I’ve made a significant investment of time and money to get my website operational. One of the best ways to enhance SEO is to keep adding content to your website. That’s enough reason for me to keep making posts. I’m always interested in how I can capitalise on an existing investment and improve returns.
Blogging: Everything Old is New Again
A couple of weeks ago, I did a presentation on social media called From the Trenches: Practical Advice on Making Social Media Work for Your Business. I like to present in public because it requires a rigid discipline of research. When you’re standing in front of a crowd, you want to be very sure that everything you say can be backed up with facts. I discovered a little nugget of information in a whitepaper called The Coming Change in Social Media Business Applications: Separating the Biz from the Buzz by Josh Gordon. Surprisingly, the old workhorse of social media, the blog, is gaining new life in the business sector. According to Gordon:
While Twitter and Facebook get the headlines, the social media form organizations are turning to most as they look to the future is blogging. Some consider blogging “old” social media, but it has proven itself an effective communication tool. The ability to reach a mass audience with a personal point of view and invite comments is very powerful.
Perth Industry Web News Digest
Last week I met with James Bull at his office in Nedlands. We had previously exchanged emails and tweets but hadn’t met in person. James shares my opinion about the importance of content, and we could have spent the whole day talking just about that. He runs the Perth Web Industry News Digest as a free service. It picks up RSS feeds from web development companies, web designers and related industries around Perth. If you want your company news or blogs included in the digest, contact James and he’ll be happy to organise that for you. It’s another reason to keep your content fresh and a great way to let the industry know what you’re doing. James has also set up a Twitter id, @PerthWebNews, which tweets items in the digest across Twitter, giving your content even greater exposure.
Content Driven Marketing
As a professional writer, I have an advantage when it comes to developing content. I spend most of my working hours ensuring my customers are getting keyword-rich text that positions their companies for success. I enjoy being a copywriter because it allows me to provide consultancy services to other businesses. It’s particularly satisfying to help an organisation achieve their business goals. I just need to remind myself that one of my best clients, Global Copywriting, needs regular attention, too.
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