Global Copywriting BRIEF: Spin Your SEO Web

Posted by Sarah Mitchell on 23 November 2009 | 4 Comments

Tags: SEO, BRIEF

Welcome to the first Global Copywriting BRIEF. If you’re like me, you’re inundated with information. My goal for the BRIEF is to provide a little nugget of data, quickly digestible, to supplement my longer blog posts. I give credit to Casey Hibbard from Compelling Cases who inspired me with her Tip of the Month. When I get a bit of time, I’ll send the BRIEF out in email format for anyone who has subscribed through my website. You can find the feature on my Home Page.

Spin Your SEO Web

According to Dave Morse, an internet marketing strategist, you control about 25% of your search engine rankings through your website. It’s almost entirely related to the keywords on your site and in the page titles. The other 75% is largely outside your control and has to do with what other websites are saying about you and who is linking to you. If you’re worried about SEO - and who isn’t? - these statistics can seem pretty grim.

A great way to gain SEO effectiveness for your website is to post comments. Nearly every blog post, discussion board, news article or social media tool requires you to add the URL for your website. If you’re adding comments to authoritative sites, you’re automatically spinning an SEO web for yourself. The search engines will troll through these sites, recognise your URL, and use it to establish the rankings for your website.

The Take Away:

Aim, every day, to leave at least one thoughtful comment somewhere on the internet. The bigger your web, the better chance you have to attract search engines. Additional benefits include staying in touch with industry trends and establishing yourself as an authority in your field.