What To Do When You’ve Lost Your Blogging Mojo

Do you ever struggle to come up with ideas for a blog post? If you're like me, you probably suffer from ebbs and flows in inspiration and motivation. Even when I have a good idea, I don't always have enough writing mojo left at the end of the day to translate it into great copy. On other days I can put 500 or more words on the page before I realise I haven't really said anything, or anything that hasn't already been said about a million times. It's not writer's block; it's more like blogging fatigue.

If you're going through a rough patch with your blog, here are some things I find helpful when I need to lift my game.

Enter a Contest
It may sound like odd advice but the structure of a contest can help focus your writing. Bloggertone and BizSugar run the Sugartone Sweet Business Blogging Contest providing a good opportunity to make a big effort. I've recently come across the We Love Bloggers competition being run by Heidi Cohen. I'll be joining to see if it motivates me to sharpen my game. Let me know if you're going enter, too.

Take the Problogger 7 Link Challenge
Last year I participated in the Problogger 7 Link Challenge and was surprised at how much it motivated me. Essentially a pop quiz about your own blog, it made me consider my body of work with a new eye. Darren Rowse did a superb job of resetting my perspective with his challenge. Try it and see if it does the same for you.

Join (or start) a Festival
Blogging festivals are all over the place. Some are competitions and some are just looking to get as many people in one place as possible. My friend Michelle Gay inadvertently started a festival (and a movement ) when she `exposed' herself in a post on her Eating Journey blog. She's had bloggers from more than five countries join in. More than a year later, her Exposed movement is still going because it's motivated so many people to join her. If you ask Michelle, she'll tell you it's inspired her blogging in ways she never imagined possible.

Use a blog marking service
Have you heard of blog marking? I've only recently come across the term even though I've been using a blog marking site for some time. Blog marking is the practice of publishing your posts on another website to expose your writing to different readers. I use BizSugar, a website focused on small business. The comments and encouragement I receive on my posts often inspire new ideas. Interestingly, work that tanked on my website can get a lot of traffic on BizSugar, going a long way to erasing the feeling of disappointment attached to a post that didn't perform so well. Blokube is a new blog marking site generating a lot of chatter but I haven't used it yet.

Volunteer to write for another blog
Guest posting or contributing to a crowd sourced blog is a great way to generate enthusiasm for blogging again. I find when I'm writing for a different audience, I'm more alert to what I'm doing and I spend more time refining my ideas. There's almost always collaboration with the blog owner or an editor which helps, too. Blogging is often a solitary exercise but working with other people on a post often pays dividends in the motivation department.

Consistently producing quality content on your blog can wear you out. The best bloggers employ special techniques to get them back into a blogging groove. Consider trying some of the things I've found helpful when faced with waning inspiration and motivation. I'd love to hear what works for you.

What techniques help you get your blogging mojo back?

Subscribe here to have new posts from the Global Copywriting Blog delivered by email.

Image Credit: Gaspar Melchor de Jovellanos Blogging, after Franciso de Goya y Lucientes by Mike Licht,, on Flickr

  • I’m really happy to hear that, Janet. I don’t know that it’s blogging block I suffer from. It’s more of a flat, can’t seem to write anything worth reading phase. (Maybe that’s what blogging block is!) I spent quite a long time on a post last week and scrapped it because it didn’t even inspire me.

    I’m going to enter the We Love Bloggers Contest. I think that will reinvigorate me.

    Thanks so much for stopping by.

  • I found this very helpful as I thought I was alone in experiencing blogging block. Your suggestions are great and I will explore them.

  • Very cool, Elizabeth! Glad to be of service.

  • OK, you’ve inspired me to move forward and crank out another post! Thanks!!

  • Hi Niall,

    I can’t tell you how comforting it is to know you suffer from blogging fatigue. I’m always in awe of how much quality content you crank out.

    And, yes, it was Sugartone that got me hooked on blogging contests. I used to enter a lot of contests when I was writing fiction – it toughened me up for slush-pile rejection – but the blogger contests are really motivating.

    Thanks for stopping by!

  • Hi Sarah,

    Nice post! I think we all suffer from blogging fatigue. I often get my inspiration from reading others, I particularly like to read the comments where I often find good ideas for posts. By the way, thanks for the Sugartone mention.


  • You’re so right, Michelle. I ditched a post last week because even though I labored over it, the whole thing was flat and uninspiring. While I think it’s super important to consistently post on your blog, sometimes it makes sense from a quality standpoint to give yourself a break.

    Like you, some of my most popular posts flowed right out of my fintertips and onto the page with almost no effort. I’ve heard song writers – Eric Clapton comes to mind – make the same observation about their work. I guess that’s why it’s important to keep at it, you can never predict when the magic is going to flow.

    Thanks so much for your comment.

  • Those are great ideas Sarah. The 7 link one is something I’ve never heard of, but I like it a lot. I think sometimes it’s easy to put pressure on yourself to write the ‘perfect’ post. Ironically it’s usually the posts which just flow out which are the ones which resonate from people. I have got to the point where I don’t force write posts anymore, because I think that readers can sense it’s forced and it takes too much effort.