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5 Good Reasons to Include Hyperlinks in Your Content Marketing

How often do you click on a hyperlink? If you're not familiar with the term, you probably already know what it is. Sometimes called a `live link', hypertext, or a `hot link', a hyperlink is word or phrase in online content that, when clicked, takes you to another web page with related content. They can make a big difference in the effectiveness of your content marketing.

Here are my top 5 reasons for including hyperlinks in your content.

1. Credibility
Think of it as a new age footnote, whenever you're naming a source, citing a reference, or referring to another publication, a hyperlink lets you do it in the body of your content. It takes you out of the `they say' mode and lets you explicitly show you've done your homework.

Example: A tough job market presents challenges to both skilled and unskilled workers.

2. Increases page views
By referencing other articles on your website or blog, a hyperlink has the ability to keep readers on your site for longer. Make no mistake, those "Related articles" notes at the bottom of every article are hyperlinked to another page on the same site. With Google taking note of page views, routing readers to another page is a smart idea.

Example: Read my post, Do-it-Yourself SEO, for more ideas on how to improve SEO.

3. Improves SEO
We hear a lot of talk about the importance of the coveted back link, when another site links to your website. Don't discount the power of a forward link. When you link out to credible sources, Google takes note and rewards you for it.

Example: A recent article from the Content Marketing Institute contains more information on this topic.

4. Assists the Call to Action
When you add a hyperlink into your `call to action' mix, the chances of a conversion improve. People are lazy creatures. Hyperlinking to your contact page, your subscription form or a landing page on your website nudges those prospects along the path of conversion.

Example: Subscribe here to have new posts from the Global Copywriting Blog delivered by email.

5. Usability
If you want something done, do it yourself, right? Apply that to hyperlinks. It's so much easier for the reader to verify your reference material, find related content or answer a call to action when you've given them something to click on.

Example: Contact me if you have any questions.

The Take-Away
People like to `do' things when they get to a site. Give them a hyperlink to click on and reap the benefits at the same time. It's simple to add them with modern CMS editors. Regular use of hyperlinks will improve your SEO and make life easier for your readers.

When do you include hyperlinks in your content?

Image credit: Hyperlink by DAE-SoftChalk is Fun, on Flickr

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  • Hi Grace,

    That’s a really great example of how hyperlinks can improve your business. Thanks so much for sharing the idea here.

  • Great post, Sarah!

    I completely undervalued internal links until I integrated a link to my contact page on each of my website’s services pages. I saw my conversions increase drastically in a VERY short period of time. I guess it goes to show how simple additions and changes can make a huge difference in the internet/content marketing world. Particularly when these changes are made to improve user experience.

    Thanks!

    Grace

  • Hi Sarah,

    Good point – people like to ‘do’ things when they’re on a website. A hyperlink helps with that.

    Thanks for stopping by.

  • Great points! You’re so right about people liking to interact with the page, not just stare at it!

  • You’re so right, Brendan. Supporting other bloggers is a great way to ensure you’ll get even more back links to your own site. Everyone wants to reciprocate – which is why I’m headed to your site right now.

    Thank you!

  • All really good points. I’d also like to add a little bit to your point about the power of a forward link – one of the biggest benefits here is that it shows some love to fellow bloggers, which then perhaps encourages them to show some love in return. Everyone likes to be liked 🙂

  • Just got the email then, Sarah! 🙂

  • Hi Paul,

    I underestimated the importance of hyperlinks myself for a long time. I still use BBCode for my blog – sad but true – so it’s easier to just leave them out. I’ve found the benefits far outweigh the additional hassle of coding hyperlinks in so I keep at it.

    Yep, you’re still subscribed. I’m going to have to dock that MailChimp one banana. Thanks for hanging in there with me.

  • Thanks, Sarah. I knew links were good, but didn’t realise HOW good! BTW, am I still subscribed to your posts? I saw this one on Twitter, but haven’t received an email. Best regards, P. 🙂

  • You’re so right, Nick. The link text and the link should easily correspond otherwise you risk confusing the search engines and, possibly, the reader. As a copywriter, I don’t like “click here”. It sounds bossy and fails to inspire. I know it’s just a link but let’s make it interesting.

    Thanks for your good counsel.

  • For SEO purposes it’s important to use targeted keywords as the anchor text when hyperlinking. You don’t want to hyperlink to “click here”, that doesn’t give the search engine bot crawling the links any information. If, however you hyperlink “women’s running sneakers”, that tells the search engine bot what the linked page is about.