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Do-it-Yourself SEO
How are you doing on your Google rankings? Are you spending a lot of money in Adwords and pay-per-click (PPC)? Do you wish you could get better SEO results and reduce your monthly spend on online advertising? Business has awoken to the fact that having an online presence is not enough. Your website needs to be showing up in the search results for your keywords and location. Keep reading for ideas on how you can influence your organic SEO.
Blog
My best piece of advice for anyone wanting to improve their influence with the search engines is to start blogging. Notice I didn't say, "Start a blog". It's important to actively post new content on a regular basis. The more often you add to your blog, the better your SEO results. Once you've got a regular publishing schedule, take Joe Pulizzi's excellent advice on how to promote it, 35 Ways to Market
Your Blog
Read more on this tip:
- Blog Logistics: A Key Insight for Your Content Marketing Strategy
- 9 Tips That Improved My Blog
- How to Avoid the Post and Hope Syndrome
News Items
Adding a "news" feature to your home page is a great way to keep your content fresh without spending a lot of time and effort. More than anything, Google LOVES fresh content. I wrote a "BRIEF" post on this titled, BRIEF: A News-Worthy Trick for SEO.
RSS Feeds
Whatever you do, make sure your blog has an RSS feed. The avenues available for distributing your blog using a feed are seemingly endless. Read TopRank's, RSS Blog Directories and start registering your feed. Don't forget to put an RSS feed on your News items, as well.
Read more on this tip:
Leave Comments
Search engines love finding links to your website in other places. The absolute easiest way to get them is by leaving comments on other blogs. Plan on leaving at least one comment a day. It's a great discipline to get into because it also puts you in the habit of reading every day. I discussed this one simple technique in more detail at, BRIEF: Spin Your SEO Web.
The Take-Away
Investing a little time in your website will start to show results in your SEO rankings. Read this fantastic article at Search Engine Journal, 10 Ways All Employees Can Contribute to Link Building for a comprehensive look at how your entire organisation can get involved. Within a few months, you may find you're getting a lot more traffic and decreasing your spending on SEO advertising and services.
What do you do to help your SEO?
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Comments
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Thanks Cate. I can't recommend blogging enough. Like Twitter, it's one of those things you think is getting you nowhere then, all of a sudden, all sorts of interesting things start happening. If all it does is lift your search engine rankings, it's worth the effort.
Thanks for stopping by.Posted by Sarah Mitchell, 21/10/2010 2:35am (2 years ago)
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Great post Sarah! I will have to try to get our blog happening as soon as possible - it just seems so daunting from the outside looking in!
Posted by Cate Carroll, 19/10/2010 9:42pm (2 years ago)
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You're right, Paul. There's a LOT of information packed into this post. My goal is to register my blog with all directories mentioned in the TopRank article before Christmas.
Thanks for stopping in.
Cheers,
SarahPosted by Sarah Mitchell, 07/10/2010 11:39pm (2 years ago)
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This is a ripper, Sarah; thanks heaps for all the ideas and links. Looks like a late night for me ... Best regards, P. :)
Posted by Paul Hassing, 07/10/2010 10:20pm (2 years ago)
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Hi Susan,
You know that whole "no follow" thing confuses me because there's so much conflicting information about it.
It is important to remember Google isn't the only game out there. Whether a comment is on a "no follow" blog or not, people reading your comment can still visit your website. I've had that happen to me and closed business because of a comment I left on another blog. It all helps.
Thanks for stopping by.
Cheers,
SarahPosted by Sarah Mitchell, 07/10/2010 5:41pm (2 years ago)
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Agree with you about blogs Sarah. I recently read an article Search Engine Journal and while commenting on no follow blogs are no good for Google link juice they still apparently count with other search engines such as Yahoo.
Posted by Susan Oakes, 07/10/2010 4:40pm (2 years ago)
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Thanks, Mel. I was amazed at what blogging did to my SEO. When I started posting twice a week, it seemed to go into overdrive.
Posted by Sarah Mitchell, 07/10/2010 4:19pm (2 years ago)
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Great article Sarah, and I totally agree with all your tips. Everyone who is serious about getting traffic to their website should get blogging ASAP!
Posted by Mel, 07/10/2010 2:57pm (2 years ago)
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