Blog » Blog Logistics: A Key Insight for Your Content Marketing Strategy
Blog Logistics: A Key Insight for Your Content Marketing Strategy
Where does your blog live? I’ve been speaking a lot lately about content marketing and the importance of blogging. A company blog is one of the most effective tools in your content marketing strategy. It classifies as both content and social media. It has more direct impact on your organic SEO than almost anything else.
Location, Location, Location
I’m frequently asked, Where should I put my blog? Initially I was surprised by the question. As blogging becomes a strategic tool, more and more people are entering the blogosphere. With many popular blogging solutions available, people want to know what software to use. I always answer the question the same way, On your website.
It’s about SEO
Blogging helps you establish your authority and expertise. Every blog post should contain valuable information relating to your products and services resulting in keyword-rich content. If you host your blog on an independent URL, you’re missing a huge opportunity to improve the traffic to your website. The more people visiting your blog, the higher the search engines will rank your site.
The Take-Away
Location trumps software when it comes to blogging. Make sure your blog resides on your website. Think of your blog as a table and your content as the food. You want people eating in your company dining room and not at the food court down the road. Why? Because once they’re done, they may want to graze some more and you want your content to be the next stop. If your blog is hosted somewhere else, chances are most readers won’t take the time to go find you.
Where does your blog live?
*photo courtesy of Rick Audet at www.flickr.net
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Comments
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Well thanks for that! You made my day. :0)
Posted by Sarah Mitchell, 19/09/2010 11:09pm (1 year ago)
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Thanks for such great post!!!!
Your article is something different because I feel that I am there. I like it very much
Posted by Business Strategy, 19/09/2010 9:52pm (1 year ago)
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Hi Sue,
Thanks so much for your encouragement. If I had more time (or more money), I would love nothing more than to work on advancing marketing theories. However, I do find a lot of satisfaction in passing along practical advice spawned from building my own business. The more speaking I do, the more questions I receive from clients and prospects. When the same one keeps popping up, it's a sure sign to me a blog post is in order.Posted by Sarah Mitchell, 13/07/2010 3:35am (2 years ago)
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I am still gobsmacked. Good to see you have tweeked YOUR blog too - share this functionality etc. AWESOME! :) spoonfeeding us as your readers helps us spread the word of Sarah :)
Posted by Sue Hickton, 12/07/2010 3:09pm (2 years ago)
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Hi Susan,
It surprises me too. It's a FAQ in my presentations about content marketing and it prompted this post. I like your analogy of the retail store.
I think one of the issues may be people can easily set up a blog and start using it without going to any expense. As with most things in business (and life) taking a shortcut will end up costing in the long run.
Thanks for your comment.Posted by Sarah Mitchell, 12/07/2010 2:49pm (2 years ago)
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Hi Sarah,
I am still surprised that people suggest having a separate blog or even worse not have a website and just use Facebook.
I agree it should be on your website as it should be part of your overall plan. It would be like a retail store having one section open up down the road instead of being in a different section of the store.Posted by Susan Oakes, 12/07/2010 2:28pm (2 years ago)
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Hi Mel,
I agree with you about blog placement. My own blog is hanging off the navigation bar. It shows depth to the website and the business - making it a key piece of content but not the only information available.
What I find most frequently with small businesses is they have a company website but their blog is hosted at Wordpress or Posterous. It just doesn't make a lot of sense to do it that way.
Thanks for stopping by and lending a valuable comment.Posted by Sarah Mitchell, 12/07/2010 1:25am (2 years ago)
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Hi Sarah
I'm also constantly discussing with people where on their website their blog should be. For small business owners (depending on the overall purpose of the website) I recommend a Navigation Link called "articles" or "blog" rather than putting it on the home page to become the first thing that new visitors see. What do you think?
MelPosted by Mel, 12/07/2010 12:23am (2 years ago)
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