Blog » BRIEF: 1 Fantastic Technique to Generate New Business
BRIEF: 1 Fantastic Technique to Generate New Business
How often do you leave comments on blog posts or in discussion groups? In my very first BRIEF, Spin Your SEO Web, I recommended adopting a daily habit of adding comments onto blog posts because it helps improve the search engine rankings for your website. Recently, I discovered it can do a lot more.
Lead Generation
Two weeks ago I received an email from Gillian Rossouw of Jill of All Trades. She contacted me through my website after reading a comment I had made on a Paul Hassing (@PaulHassing) post to the Small Business Owner blog. This is what she said:
I saw your comment to Paul's posting on MYBRC. I am in the process of having my website updated. I am looking for some "wow factor" content writing. I understand that no one knows one’s own business like the owner, but I seem to be having writer's block. Can you give me an idea of your costs?
Closed Business
I wrote back to Gillian saying I was sure I could help her. Within the hour, she was on the phone to me. Cutting to the chase, I’m happy to say Jill of All Trades is a new client. This week I’m developing web content for Gillian’s new site which will be launched soon.
The Take-Away
Commenting on blog posts and participating in online discussions improves your SEO. It can also lead to business opportunities you might not have anticipated. My experience with Jill of All Trades isn’t unusual. My first contact with one of my oldest clients, Clayko Group, started when I left a comment on their website.
What are some of your techniques for generating leads?
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Comments
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Hi Jon,
Comments do matter and I appreciate your contribution to my post. I have the sense that you're right about people doing it with less frequency. I read a post at Problogger not long ago where Darren Rowse was concluding the same thing.
Probably one of the best reasons to keep a discipline to commenting is that it keeps me reading. It's all too easy to get stuck into the pile of work on my desk. It's vital to keep on top of the trends and new research coming out. So leaving comments is a win all the way around.Posted by Sarah Mitchell, 23/04/2010 1:56am (4 months ago)
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Hi Paul,
Well, thank you, for giving me a forum to spout my opinion and influence future prospects. I do think it's important to attribute these successes, as well. I so appreciate the information provided on the Small Business Owner blog. It's a great site.
I'm glad you noticed my picture. I took your advice to heart and endeavour to provide a photo with all my posts. It's one of those things I always planned to do but never got around to doing. :0)
Posted by Sarah Mitchell, 23/04/2010 1:52am (4 months ago)
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I'm with you on this one. I try and comment on blogs as part of my daily routine. Not just because it helps me GET business, but also because as a small agency I often need to outsource.
Some of my best business partners have come through blog connections. And that means more than just 140 character notes across the ether.
My gut feeling is that people are commenting less at the moment, what with the abundance of Retweet and Like buttons out there.
But comments matter!Posted by Jon Buscall, 22/04/2010 10:37pm (4 months ago)
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Great post, Sarah. I like your piccie too! Many thanks indeed for the mention.
Your win is one of the finest outcomes we could hope to achieve with the Small Business Owner blog.
It's nice to rant and chat, but we all need to eat too. I'm thrilled your generous contributions to our discussions bore such rapid fruit.
Best regards indeed. P. :)Posted by Paul Hassing, 22/04/2010 10:24pm (4 months ago)
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