The Big Problem With Content Marketing and Tragedy

The MH17 airline tragedy highlighted a major problem with many content marketing programs, one I see every time a catastrophe unfolds. As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage. Read more

The Difference Between Journalism and Brand Journalism (and Why It Matters)

graphical image showing brand journalism is different than traditional journalism

Do you know the key difference between brand journalism and traditional journalism? A lot is being written about the need for business to employ journalists, but it’s not as simple as you might think. As brands begin to adopt a publishing model as they move towards content marketing, an essential understanding is required about how editorial standards differ between business and news. Read more

6 Top Ways to Get an Editor to Print Your Story

I’m super excited to have Daniel Hatch guest post on the Global Copywriting blog today. If you’d like to get your content published in traditional media – and who doesn’t? – then keep reading. Dan has loaded this post with one meaty tip after another and you won’t want to miss a word of it. -Ed. Read more

Why the Last Thing You Want is a Sales-Driven Organisation

Yikes - Salespeople writing marketing copy

Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

You know what scares me? Nearly every client I speak with tells me they’re a sales-driven organisation. That’s a big problem if you ask me, especially when you consider my clients work in marketing. I spent five successful years working in direct sales. Trust me when I say the last thing you want is to have your sales department setting the agenda for content marketing. Read more

The Good, Bad and Ugly of Content Marketing World Sydney

Content Marketing World took place last week in Sydney. I presented at the three-day event (that’s the storyboard of my globalisation presentation) and attended as many sessions as possible. Acting on one of the key recommendations, I’ve resisted the “race to report”. Instead, I have intentionally deliberated the good, the bad and the ugly parts of the conference and share them here with you. One thing’s for sure, content marketing in Australia is entering a new phase and it brings both positive and negative aspects. Read more